Integrated Media Associate: PR, Influencers & Campaigns

3CM IPG DXTRA (Canada), Inc.; Toronto; On-site; CAD 47,000 - 52,000; Full time

Job summary

Weber Shandwick in Toronto is seeking an Associate, Integrated Media to help tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.

About You: You’ve got a passion for PR and the latest consumer trends, you have a deep enthusiasm for media and creator outreach, pitching, and building relationships. You are deeply immersed in what’s happening in culture and understand the role brands have to play within it.

Qualifications

• 1–2 years in agency or marketing environment.
• Strong written and verbal communication.
• Familiarity with media/influencer databases.

Responsibilities

• Develop and execute innovative PR campaigns for major Canadian and global brands.
• Drive earned media coverage and influencer programs with measurable results.
• Support social media and influencer strategy proposals with client leads.
• Identify media and content creators to tell clients' stories.
• Propose new outlets and creative channels for earned-first storytelling.
• Monitor media trends and analyze coverage for insights.
• Develop messaging for client issues and reputational risks.
• Track KPIs and ROI for campaigns.
• Participate in office-wide learning and development initiatives.

Skills

Written communication

Verbal communication

Presentation

Collaboration

Problem solving

Education

University degree

Job description

Weber Shandwick in Toronto is seeking an Associate, Integrated Media to help tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.

About You: You’ve got a passion for PR and the latest consumer trends, you have a deep enthusiasm for media and creator outreach, pitching, and building relationships. You are deeply immersed in what’s happening in culture and understand the role brands have to play within it.