Senior Manager, Integrated Communications & Influencer

Adelphi Group; Toronto; Hybrid; CAD 75,000 - 105,000; Full time

Benefits offered by this job

Hybrid work three days in-office (TO)

Flexible Time Off (FTO)

Wellness benefit

Technology stipend

Health benefits

Professional development

Prestigious clients

Job summary

Golin Toronto is seeking a Senior Manager, Integrated Communications to align business goals with culturally relevant stories, earned media opportunities and influencer partnerships across integrated campaigns.

You will lead client relationships, mentor teams, and guide strategy from planning through measurement, ensuring on-time, on-budget delivery across multiple accounts and pursuing growth with senior leadership.

Qualifications

• 5+ years in public relations or integrated communications or agency experience
• Proven experience leading client relationships and providing strategic communications counsel
• Strong earned media expertise and experience managing influencer programs
• Deep understanding of the Canadian media, influencer and cultural landscape
• Exceptional writing, communication and presentation skills
• Experience managing multiple workstreams, budgets, timelines and deliverables
• Demonstrated experience mentoring and developing team members
• Strong strategic thinking, judgment and problem-solving skills
• Experience with tools such as Meltwater, Cision, Muck Rack, CreatorIQ or similar
• Collaborative, positive and solutions-oriented mindset

Responsibilities

• Lead senior day-to-day client relationships across multiple accounts
• Provide strategic communications counsel grounded in business objectives
• Oversee integrated planning across earned media, influencer, content, social and experiential programs
• Anticipate client needs and develop recommendations
• Lead client meetings, presentations and annual planning sessions
• Partner with senior leadership to drive client satisfaction and growth
• Develop media and influencer strategies that generate earned attention and measurable business impact
• Identify compelling story angles and cultural moments
• Oversee influencer identification, contracting and program reporting
• Lead media outreach, spokesperson preparation, launches and activations
• Stay ahead of media and platform trends and translate insights into recommendations
• Oversee budgets, scopes of work, timelines and reporting
• Coordinate cross-functional teams and external partners
• Maintain quality control across materials and reporting
• Lead, mentor and develop junior and mid-level team members
• Provide coaching and career development support
• Support onboarding and team development initiatives
• Act as a senior resource across account teams and elevate strategic thinking

Skills

Strategic counsel

Client leadership

Influencer programs

Copywriting

Presentation skills

Budget management

Team mentoring

Education

Bachelor’s degree in communications, PR, marketing, journalism

Tools

Meltwater

Cision

Muck Rack

CreatorIQ

Job description

Golin Toronto is seeking a Senior Manager, Integrated Communications to align business goals with culturally relevant stories, earned media opportunities and influencer partnerships across integrated campaigns.

You will lead client relationships, mentor teams, and guide strategy from planning through measurement, ensuring on-time, on-budget delivery across multiple accounts and pursuing growth with senior leadership.