Integrated Media Manager: Earned & Creator Partnerships

3CM IPG DXTRA (Canada), Inc.; Toronto; On-site; CAD 65,000 - 75,000; Full time

Job summary

Weber Shandwick’s Toronto office is seeking a Manager – Integrated Media to lead day-to-day client contact and tactical workstreams. You will execute earned media strategies, manage creator programs, and leverage analytics to deliver measurable results for iconic brands.

Responsibilities include developing media plans, crafting press materials, building journalist relationships, and coordinating across paid/owned/creator platforms while mentoring junior staff.

Qualifications

• Public relations experience of 4+ years.
• Exceptional writing and editing across media pitches, messaging and influencer briefs.
• Experience managing creator partnerships and influencer campaigns.
• Able to act as day-to-day client contact and mentor junior team members.
• Knowledge of Canada’s news media landscape and social platforms.

Responsibilities

• Integrated Media & Campaign Execution: develop media plans, angles, and outreach strategies across legacy media, digital outlets, and social platforms.
• Craft compelling press materials including press releases, messaging frameworks, pitch letters, Q&A, client briefing notes, and social copy for consumer and corporate comms.
• Build and maintain strong relationships with target journalists, editors, producers, and key opinion leaders across media landscapes.
• Partner with digital, creative, and influencer teams to ensure earned strategies integrate across paid, owned, and creator platforms.
• Monitor news cycles and social media trends to identify real-time hooks and entry points for client brands.
• Serve as a day-to-day client contact across accounts, manage timelines, deliverables, and campaign trackers.
• Mentor and coach junior team members to cultivate skills and drive results.

Skills

Media relations

Influencer partnerships

Crisis reporting

Client relations

Written communication

Public relations

Education

PR degree

Tools

Cision

Meltwater

Brandwatch

CreatorIQ

Job description

Weber Shandwick’s Toronto office is seeking a Manager – Integrated Media to lead day-to-day client contact and tactical workstreams. You will execute earned media strategies, manage creator programs, and leverage analytics to deliver measurable results for iconic brands.

Responsibilities include developing media plans, crafting press materials, building journalist relationships, and coordinating across paid/owned/creator platforms while mentoring junior staff.