Senior Manager, Integrated Media

Weber Shandwick; Toronto; On-site; CAD 80,000 - 95,000; Full time

Job summary

Weber Shandwick's Toronto office seeks a Senior Manager – Integrated Media to advise on media and influencer engagement for Canada’s iconic consumer and healthcare brands. You will shape executive narratives, drive culture-defining campaigns, and deliver high-impact integrated media strategies with creative energy.

You will build long-term relationships with journalists and creators, lead strategy from vetting to co-creation, and coordinate event activations while ensuring campaigns meet KPIs

Qualifications

• Proven ability to build trust and rapport with clients and media partners.
• Experience shaping executive narratives and driving culture-defining campaigns.
• Strong writing and editing skills across pitches, briefs and client communications.

Responsibilities

• Proactively monitor media landscape and build relationships with journalists.
• Draft earned-first storytelling materials, press releases and social copy.
• Lead end-to-end influencer strategy including vetting, negotiation and co-creation.
• Participate in team brainstorms with fresh, culturally resonant ideas.
• Support logistics for events, activations and media mailers.
• Oversee account execution, timelines, meetings and budget/resource allocation.

Skills

Media relations

Influencer relationships

Content development

Strategic thinking

Budget & KPI

Executive communication

Education

Bachelor's degree in Public Relations/Communications

Job description

Job Description

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Earned Media

Job Description

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.

Our Toronto office is looking for a Senior Manager – Integrated Media,

who is a seasoned public relations consultant responsible for providing strategic client counsel around media and influencer engagement to help drive the cultural conversation for some of the most iconic consumer and healthcare brands in Canada – and on the planet.

About You:

You live for the thrill of the pitch, thrive on building meaningful media and influencer relationships, and understand how to transform a simple announcement into an unforgettable story. Whether you’re shaping executive narratives or driving viral, culture-defining campaigns, you know how to connect with audiences at every touchpoint. If you bring deep creative energy, love brands that spark joy, and are ready to deliver high-impact integrated media strategies, we want to hear from you.

Responsibilities

• Media Relations & Strategy: Proactively monitor the media landscape, build and maintain strong relationships with journalists, craft compelling pitches, and conduct outreach to reporters across consumer, lifestyle, health and trade publications.
• Content Development: Draft high-quality, earned-first storytelling materials, including press releases, pitch angles, messaging frameworks, client emails, and social media copy that people can't help but pay attention to.
• Influencer & Creator Ecosystem Management: Build and nurture long-term relationships with a diverse network of creators and key opinion leaders (KOLs); lead end-to-end influencer strategy—from brand-safety vetting and contract negotiations to collaborative co-creation—ensuring creator content is deeply integrated into the broader brand experience.
• Strategic Ideation: Actively participate in team brainstorms, bringing fresh, actionable, and culturally resonant ideas to the table to advance client priorities.
• Event Planning & Activations: Support the logistics, vendor coordination, and on-the-ground execution of consumer-facing events, media mailers, and brand experiences, ensuring details aligns with the broader campaign strategy.
• Account, Budget & KPI Oversight: Manage end-to-end account execution and client deliverables (timelines, meetings, detailed reporting) while setting program KPIs, tracking performance metrics, and governing project budgets and resource allocations to maximize efficiency and ROI.

Preferred Experience

• Client Counsel & Relationship Management: Demonstrated ability to build trust and rapport at all levels.
• Integrated Media & Cultural Intelligence: Deep understanding of the modern media landscape, digital creator ecosystems, and pop culture trends; strong ability to identify emerging news hooks and leverage media intelligence/influencer platforms effectively.
• Critical Thinking & Problem-Solving: Asks probing questions, anticipates roadblocks, and exercises sound judgment to resolve complex client or operational challenges swiftly and diplomatically.
• Operational Excellence & Precision: Proven ability to manage multi-faceted campaigns under tight deadlines; meticulous attention to detail across written deliverables, logistics, budget tracking, and performance measurement.
• Collaborative Leadership & Energy: A proactive, solutions-oriented team player who brings positive energy to cross-functional teams; skilled at coaching junior staff, resolving cross-team friction, and cultivating a high-performing, inclusive work culture.
• Written & Executive Communication: Exceptional writing and editing skills across diverse formats—from media pitches and messaging frameworks, client presentations, and influencer briefs.
• Public relations experience of approximately 6-7 years. Agency experience is an asset.
• University degree in Public Relations, Communications, Journalism or related field.

Salary Range: $80,000 - $95,000

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

$80,000 - $95,000