Senior Manager, Integrated Campaign Marketing

Questrade Financial Group; Toronto; Hybrid; CAD 150,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Paid vacation

Hybrid work

Career growth

Community involvement

Inclusive culture

Competitive compensation

Job summary

Questrade Financial Group is seeking a Senior Manager, Integrated Campaign Marketing to lead multi-channel, offline marketing initiatives across TV, OOH, radio, print, and experiential activations. You will coordinate with external agencies and internal teams to ensure campaigns are on-brand, on-budget, and deliver measurable ROI.

The role requires 6+ years in marketing campaign management, a Bachelor’s degree, and a track record in managing budgets and partnerships within a regulated financial

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or equivalent practical experience.
• 6+ years of progressive experience in marketing campaign management, with demonstrated experience leading multi-channel integrated and non-digital campaigns (TV, OOH, radio, print, experiential).
• Proven track record of managing external creative agencies, media planning/buying partners, and production vendors.
• Strong budget management capabilities with experience tracking campaign ROI, marketing spend, and performance metrics.
• Exceptional cross-functional collaboration and communication skills, with experience aligning cross-functional partners and senior leadership.

Responsibilities

• Integrated Campaign Strategy & Execution: Lead end-to-end strategy, multi-channel planning, and execution of offline and integrated marketing campaigns (TV, OOH, radio, print, experiential) to drive brand awareness, equity, and client acquisition.
• Agency Governance & Strategic Partnerships: Direct strategic relationships with external creative agencies, media buying partners, and production vendors—establishing performance accountability, governing briefs, and ensuring deliverables meet brand standards.
• Cross-Functional Go-to-Market Leadership: Partner with Brand, Growth Marketing, Product, Legal, and Compliance to align non-digital marketing with go-to-market strategies and regulatory requirements.
• Portfolio Budget Management & ROI Optimization: Own non-digital campaign portfolio budget, forecast expenditures, review vendor commitments, and optimize spend for ROI.
• Creative Direction & Brand Governance: Direct asset production and creative development for offline channels, guiding concepts, messaging, and visual identity to ensure brand consistency.
• Campaign Performance Evaluation & Insights: Establish evaluation frameworks, track offline performance metrics, brand lift, and conversion impact to inform leadership.
• Market Intelligence & Media Innovation: Monitor market activity and media trends to identify high-impact opportunities and innovations in non-digital channels.
• Operational & Execution Oversight: Drive cross-functional campaign workflows, set milestones, mitigate risks, and ensure on-time, on-budget delivery.

Skills

Integrated campaigns

Agency management

Budget management

Cross-functional leadership

Creative direction

Performance analytics

Market intelligence

Project governance

Stakeholder management

Education

Bachelor’s degree

Job description

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs

• Paid vacation, personal, and sick days for work-life balance

• Competitive compensation and benefits packages

• Work-life balance in a hybrid environment with at least 3 days in office

• Career growth and development opportunities

• Opportunities to contribute to community causes

• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy

We’re looking for our next Senior Manager, Integrated Campaign Marketing. Could It Be You?

The Senior Manager, Integrated Campaign Marketing plays a pivotal leadership role in driving Questrade Financial Group’s brand awareness, equity, and client acquisition through the strategic planning and execution of non-digital and integrated marketing campaigns. Reporting to the Director of Brand Marketing, this role oversees offline media channels including TV, Out-of-Home (OOH), radio, print, and experiential brand activations. The Senior Manager acts as the central strategic hub between external creative/media agencies and internal cross-functional leadership, ensuring all campaigns are delivered on brand, on time, and within budget, while continuously driving performance evaluation to optimize marketing ROI and inform enterprise marketing strategy.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• Integrated Campaign Strategy & Execution: Lead the end-to-end strategy, multi-channel planning, and execution of offline and integrated marketing campaigns (including TV, Out-of-Home, radio, print, and experiential brand activations) to drive brand awareness, equity, and client acquisition across all Questrade Financial Group product lines.

• Agency Governance & Strategic Partnerships: Direct strategic relationships with external creative agencies, media buying partners, and production vendors—establishing performance accountability

• governing briefs, and ensuring deliverables meet brand standards and contractual commitments.

• Cross-Functional Go-to-Market Leadership: Partner closely with internal Brand, Growth Marketing, Product, Legal, and Compliance leadership to align non-digital marketing initiatives with broader business go-to-market strategies and regulatory requirements across financial advertising.

• Portfolio Budget Management & ROI Optimization: Own the non-digital campaign portfolio budget, directing resource allocation, forecasting expenditures, reviewing vendor commitments, and optimizing spend to maximize return on marketing investment (ROI).

• Creative Direction & Brand Governance: Direct asset production and creative development for offline channels, guiding campaign concepts, messaging strategy, and visual identity to ensure maximum audience resonance and strict brand consistency.

• Campaign Performance Evaluation & Insights: Establish comprehensive evaluation frameworks, tracking offline performance metrics, brand lift, and conversion impact to deliver strategic, data-driven reports and recommendations to leadership.

• Market Intelligence & Media Innovation: Monitor competitive market activity, audience consumption habits, and media trends across non-digital channels to identify high-impact placement opportunities and media innovations.

• Operational & Execution Oversight: Drive cross-functional campaign workflows and project governance, setting clear milestones, mitigating execution risks, and ensuring end-to-end delivery on schedule and within budget.

So are YOU our next Senior Manager, Integrated Campaign Marketing ? You are if you…

• Education: Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or equivalent practical experience.

• Years of Experience: 6+ years of progressive experience in marketing campaign management, with demonstrated experience leading multi-channel integrated and non-digital campaigns (TV, OOH, radio, print, experiential).

• Agency Management: Proven track record of managing external creative agencies, media planning/buying partners, and production vendors.

• Financial & Performance Acumen: Strong budget management capabilities with experience tracking campaign ROI, marketing spend, and performance metrics.

• Stakeholder Management: Exceptional cross-functional collaboration and communication skills, with experience aligning cross-functional partners and senior leadership

Additional kudos if you…

• Experience in financial services, fintech, or another regulated industry.

• Familiarity with media attribution frameworks, brand lift studies, and offline-to-online conversion tracking.

• Experience managing direct reports or leading matrixed project teams.

Compensation Information:

• Base salary range: $150,000 - $170,000

• The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.