Senior Manager, Marketing Channel Strategy & Operations

Scotiabank; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

Scotiabank in Toronto seeks a Senior Manager, Marketing Channel Strategy & Operations to lead end-to-end campaign design and optimization across multiple marketing channels. You will coordinate with Engineering, Digital Product, QA, and Design teams to deliver campaigns on time, within budget, and with high quality.

The role requires strong project management, risk control, and ability to drive best practices across channel strategy and delivery workflows.

Qualifications

• University degree in Business Administration, Marketing or similar.
• In-depth training/certification in Project Management.
• Experience in risk management and crisis management.
• Experience managing technical delivery projects.

Responsibilities

• Campaign & Process Design & Optimization – end-to-end campaign design and development for digital channels.
• Issues and Incident Management – manage campaign issues escalation and remediation.
• Channel Best Practices & Enhancements – improve efficiency of channel systems and drive KPI alignment.
• Campaign Delivery & Experimentation – support delivery squads and lead digital channel workflow.
• Technical Expertise – translate business requirements to support CMS delivery.
• Project Management – lead CMS-related enhancements and projects across teams.
• Cross-functional Leadership – coach diverse teams across technical and creative fields.

Skills

Analytical skills

Writing skills

Interpersonal skills

Budget management

Education

University degree in Business Administration, Marketing or similar

Project management certification/training

Tools

CMS

Agile delivery

Job description

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Title: Senior Manager, Marketing Channel Strategy & Operations

Requisition ID: 268410

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Senior Manager, Marketing Channel Strategy & Operations is a strategic project management role to support the Growth Marketing Channel Centres of Excellence (CoE) by supporting campaign execution across marketing channels, leveraging new capabilities, functionalities, design, workflow processes, and A/B Multivariate testing of digital campaigns across all marketing channels (Commerce, Media Channels, Mobile App, Push/SMS Scotia Online, ABMs and new channels)

In this role, the Senior Manager possesses expert leadership and project management skills necessary to mobilize a cross-functional team. Working with a large network of business partners such as Engineering, Digital Product, Digital Design, QA, the core project teams, and scrum teams, this role is responsible for end to end process design, optimization and the overall production delivery of campaigns and maintaining channel strategy standards, best practices and risk controls mitigation.

Reporting Relationships

Reports to: Director, Marketing Channel Strategy & Operations
Supervises: 1 – 4 direct reports

Key Responsibilities

1. Campaign & Process Design & Optimization - Responsible for the end to end campaign design and development processes with a focus on digital channel delivery.
   1. a. Support the campaign design and development of each creative element (fragment) the customer will see when prompted with the offer in channel.
   2. b. Design workback schedules for campaigns to track the average amount of time needed to deliver across all channels (at a fragment/overall level); Identify opportunities for optimization and improvement.
   3. c. Operationalizing feedback loop process in campaign cycle to support optimization
   4. d. Design and govern the Channel strategy best practices (ie. style guides, container/fragment requirements etc.) used across Digital Marketing Channels
2. Issues and Incident Management – Support the management of the campaign issues escalation process and remediation, including:
   1. a. Investigation of root cause campaign issues/defects and resolution in partnership with risk and relevant parties
   2. b. Provide expert recommendations to resolve and remediate
   3. c. Advise on and implement controls across the end to end process campaign workflow
   4. d. Own governance frameworks and risk management routines
   5. e. Track and measure incidents, issues and delays
   6. f. Advise on stability of the process infrastructure, framework, and applications.
3. Channel Best Practices & Enhancements – Identifying opportunities to improve the efficiency of the channel systems to drive stronger channel and campaign performance
   1. a. Identify opportunities to drive alignment to operational and performance KPIs
   2. b. Partner across the organization to prioritize and execute on marketing channel optimization programs and fixes
   3. c. Translate marketing needs into technical requirements to support strategic investment
   4. d. Provide strategic technical leadership to the core project team and scrum teams to support streamlined delivery excellence
4. Campaign Delivery & Experimentation
   1. a. Support campaign delivery squads through project management & execution support
   2. b. Lead digital channel delivery workflow through proactive workbacks and digital journey planning in partnership with COEs, marketing planning, digital, analytics and eng teams as required.
   3. c. Effective controls management to ensure campaigns and projects are delivered flawlessly, on time and within budget
   4. d. Influence experimentation learning agendas and support execution of various test & learns
5. Technical Expertise – provide expert technical support to teams by translating business requirements to support technical delivery (agile squads, core project team, workflow, designers) as it relates to the CMS, and campaign delivery.
6. Project Management – lead the team’s Managers in all CMS related enhancements and projects that have been requested from the Content & Design team, the Core projects team, business, or any of the Scrum teams.
   1. a. Ensure that all aspects of the projects related to the CMS or content delivery are executed flawlessly and on-schedule.
   2. b. Lead the investigation and resolution of related defects.
7. Cross-functional Leadership – Provide expert leadership and coaching to a highly diverse team, ranging from experts in both the technical and creative fields (workflow management, design, project managers, and programmers).

Key Contacts

There is a significant degree of interaction with the directors leading the Digital Marketing Centres of Excellence, Agile Marketing, Engineering, Digital Product, Digital Design, as well as QAT. There’s a moderate amount of interaction with representatives from the product teams (Retail Deposits, Retail Lending, Insurance, Wealth, Small Business, D2D, Credit Cards, Multicultural Banking, etc.), as well as Banking Operations.

Working Conditions

Standard office environment. Moderate to high pressure due to complexity of tasks, need to manage potential conflicting priorities constructively, management/coordination of multiple initiatives with deadlines and resource constraints. Frequent need to give close attention to concentrated reading, may require long hours at a personal computer in preparation of documents and presentations. Standard working hours with some non-standard as needed to meet critical deadlines.

Education/Work Experience/Designations

• University degree in Business Administration, Marketing or similar.
• In-depth training/certification in Project Management.
• Risk management & crisis management experience
• Experience managing technical delivery projects
• Budget management
• Training in Agile methodology, and design principles an asset
• Strong analytical skills and attention to detail.
• Excellent writing and interpersonal skills.
• Experience in marketing, advertising and customer communications an asset.

Location(s): Canada : Ontario : Toronto