Product Marketing Manager, Trading & FinTech Growth

Questrade Financial Group; Canada; Ibrido; CAD 120.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health & wellbeing programs

Paid vacation and sick days

Competitive compensation and benefits

Hybrid environment (3+ days in office)

Career growth and development

Community involvement

Diverse and inclusive team

Descrizione del lavoro

Questrade Financial Group is seeking a Product Marketing Manager, Active Trader, to sit at the intersection of product, marketing, and customer experience. You will shape positioning, messaging, pricing, and go-to-market strategies for trading platforms and wealth-building products aimed at Canadian investors.

You will own core product lines, partner with product teams to influence roadmap based on market insights, and drive growth through compelling customer narratives across investor segments

Competenze

• 5+ years of product marketing experience in fintech, financial services or consumer technology.
• Proven track record of launching products that drive adoption and measurable business outcomes.
• Strategic thinker who can translate complex financial products into customer narratives.
• Deep customer-centric approach with regular customer engagement and insights.
• Voice of the customer in product and strategy discussions when stakeholders aren\u2019t in the room.
• Exceptional project management skills to lead cross-functional initiatives with ambitious deadlines.
• Metrics-driven with defined KPIs and data-informed decisions.
• Able to thrive in fast-paced environments with a strong ownership mindset.

Mansioni

• Shape positioning and messaging for key product lines.
• Collaborate with Product Management, Design, and Engineering to align strategy with market opportunities and customer needs.
• Develop and own end-to-end go-to-market strategies for new trading features and product launches.
• Validate launches with customer insights and measure adoption, engagement, and revenue impact.
• Create differentiated messaging across the customer journey and translate insights into actionable recommendations.
• Lead research initiatives to understand investor behaviors and unmet needs.
• Partner with Marketing, Brand, Sales, Customer Experience and Compliance to craft cohesive customer experiences.

Conoscenze

Product marketing

Fintech

Financial services

Consumer tech

Go-to-market strategy

KPIs

Stakeholder management

Cross-functional collaboration

Communication skills

Descrizione del lavoro

Questrade Financial Group is seeking a Product Marketing Manager, Active Trader, to sit at the intersection of product, marketing, and customer experience. You will shape positioning, messaging, pricing, and go-to-market strategies for trading platforms and wealth-building products aimed at Canadian investors.

You will own core product lines, partner with product teams to influence roadmap based on market insights, and drive growth through compelling customer narratives across investor segments