Senior Manager, Digital Marketing

Raymond James Financial; Toronto; On-site; CAD 110,000 - 120,000; Full time

Job summary

An established industry player is on the lookout for a Senior Manager in Digital Marketing to lead their website program and champion digital marketing best practices. This role is crucial for enhancing the effectiveness of digital marketing strategies that support over 500 advisors across Canada. You will manage a dynamic team, collaborate with partners, and implement the latest tools and technologies to drive success. With a commitment to professional growth and a people-first culture, this organization offers a competitive compensation package, including flexible workstyles and performance bonuses. If you're passionate about digital marketing and eager to make a real impact, this opportunity is for you.

Benefits

Health Benefits

RRSP Matching Program

Employee Stock Purchase Plan

Paid Time Off

Volunteer Days

Discretionary Bonuses

Tuition Reimbursement

Qualifications

• 10+ years of digital marketing experience in a professional services firm.
• Strong knowledge of digital marketing strategy and best practices.

Responsibilities

• Oversee the development and maintenance of website programs.
• Provide guidance and support to advisors on digital marketing tools.

Skills

Digital Marketing Strategy

Website Program Management

SEO

Google Analytics

Communication Skills

Problem-Solving Skills

UX/UI Principles

Resource Management

Relationship Management

Education

Bachelor's degree in Marketing

10 years of Digital Marketing experience

Tools

Google Analytics

Job description

Job Description - Senior Manager, Digital Marketing (2500245)

Senior Manager, Digital Marketing - 2500245

At Raymond James,wedevelop,wecollaborate,wedecide,wedeliver, andweimprove together.

Raymond James Ltd. is Canada’s leading independent investment dealer offering high-quality investment products and services to Canadians seeking customized solutions to their wealth management needs.

Senior Manager, Digital Marketing

How does the role impact the organization?

We are seeking a highly motivated and experienced Senior Manager, Digital Marketing to join the Advisor Marketing Team. This role will focus on managing our website program in coordination with our partners at RJL and champion digital marketing best practices. As the firm continues to grow, our marketing program will evolve. This role will also provide a perspective and support the success of strategic initiatives/projects that advance and drive scale in our approach to digital marketing and lead generation, including the tools, technology, and guidance we provide to our network of over 500 advisors in Canada.

What will your role be responsible for?

• Website Program Management: Oversee the development, implementation, and maintenance of our website programs, ensuring they align with digital best practices and meet the needs of our advisors.
• Partner Coordination: Collaborate closely with our partners at RJL to ensure seamless integration and alignment of website programs and initiatives.
• Digital Best Practices: Stay up-to-date with the latest digital trends and best practices, and implement these insights to enhance our digital marketing offer and guidance.
• Tool and Technology Advancement: Continuously evaluate and recommend new tools and technologies to improve the effectiveness and efficiency of our digital marketing, with a lens towards user-friendly tools.
• Guidance and Support: Provide ongoing guidance and support to advisors, helping them navigate and utilize our website program and the digital channels in their ecosystem.
• Performance Monitoring: Monitor and analyze the performance of website programs, using data-driven insights to make informed decisions and improvements.
• Team Leadership: Manage and develop a team of digital marketers.

What can you expect from us?

Our most important investment is in people. Upon eligibility, Raymond James Ltd offers flexible workstyles, a competitive compensation and benefits package. Our benefits range from Health Benefits, RRSP Matching Program, Employee Stock Purchase Plan, Paid Time Off, Volunteer Days, Discretionary Bonuses, Tuition Reimbursement, and many more! We also support internal promotion and community involvement.

What do we expect from you?

To qualify for this opportunity you possess:

Knowledge, Skills and Abilities

Knowledge of

• Marketing best practices for Wealth Management and the Financial Services Industry
• Digital Marketing Strategy and best practices, with a continuous learning mindset.
• Simplifying complex concepts in an easy-to-understand manner.
• Partnering cross-functionally and with vendors to manage projects and deliver desired results.
• Managing and motivating a team.

Skilled in

• Website program management and promoting digital best practices.
• Digital marketing strategy and how to leverage tools and technologies to advance digital marketing practices.
• Communication and collaboration.
• Working with partners and stakeholders to manage expectations and achieve common goals.
• Strong problem-solving skills and attention to detail.
• SEO.
• UX/UI.
• Google Analytics.
• Accessible design and development principles.
• Resource management.
• Relationship management.

Ability to

• Stay organized and positive in a fast-paced environment.
• Manage challenging conversations, reach a consensus, and manage expectations.
• Manage resources against competing priorities.

Educational/Previous Experience Requirements

• A minimum of 10 years of Digital Marketing experience in a professional services firm or relevant complementary experience.
• Bachelor's degree in Marketing, Digital Media, Information Technology, or a related field.

We encourage our associates at all levels to:

• Grow professionally and inspire others to do the same
• Work with and through others to achieve desired outcomes
• Make prompt, pragmatic choices and act with the client in mind
• Take ownership and hold themselves and others accountable for delivering results that matter
• Contribute to the continuous evolution of the firm

At Raymond James – we honor, value, and respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic self, our organization, clients, and communities thrive; it is part of our people-first culture. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.

Here at Raymond James, we demonstrate our commitment to ensuring equal opportunities for all candidates. To request accommodations, candidates are instructed to contact Human Resources via email at [e-mail]. By reaching out to this email address, candidates can communicate their specific requirements and discuss the necessary accommodations they may need to participate fully in the recruitment process.

Salary Range: BC (based on Education, Work Experience, etc) $110,000-120,000 in addition to competitive performance bonuses/incentives.