Senior Marketing Manager | Markham, Ontario, Canada

Johnson & Johnson; Markham; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead innovative strategies in the Vision sector. This role involves overseeing product life cycles, developing pricing strategies, and crafting compelling messaging to enhance brand visibility. You will conduct market research, manage tradeshow planning, and drive customer acquisition initiatives. If you're passionate about improving vision treatments and have a strong background in marketing leadership, this position offers an exciting opportunity to make a significant impact in healthcare innovation.

Qualifications

• Bachelor's degree required; 8+ years in marketing leadership.
• Experience in Vision Care/Consumer Medical Devices preferred.

Responsibilities

• Oversee portfolio management and develop pricing strategies.
• Craft product messaging and conduct market research.
• Manage tradeshow planning and customer acquisition strategies.

Skills

Marketing Leadership

Business Planning

Cross-Functional Collaboration

Product Management

Market Research

Communication Skills

Education

Bachelor's Degree

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Markham, Ontario, Canada

Job Description:

Johnson & Johnson is recruiting for a Senior Marketing Manager to support our J&J Vision business. This position is located in Markham, Ontario, Canada.

About Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com.

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Position Summary

The Senior Marketing Manager oversees portfolio management by developing pricing strategies, product positioning, and performance claims, while also managing product life cycles.

This role includes crafting product messaging, conducting market research, coordinating tradeshow planning and sponsorship negotiations to boost brand visibility, and driving customer acquisition through consumer rebate programs and sampling strategies.

Additionally, the manager leads the brand plan process to align with business objectives, manages team performance, and integrates Johnson & Johnson’s Credo and Leadership Imperatives into team goals and decision-making.

Key Responsibilities

• Portfolio Management: Develop pricing strategies, product positioning, performance claims, and oversee life cycle management.
• Messaging and Asset Development: Craft product messaging highlighting features and benefits; create promotional materials.
• Market Insights and Research: Conduct studies and research to generate actionable market insights and monitor the competitive landscape.
• Professional Marketing and Sponsorship Coordination: Manage tradeshow planning, negotiate sponsorships, and maintain relationships with industry associations to elevate brand visibility and support marketing initiatives.
• Consumer Rebate and Sampling Strategy: Manage rebate programs and sampling initiatives to drive customer acquisition and product trials, ensuring alignment with overall marketing goals.
• Brand Plan Process: Lead the development and execution of comprehensive brand plans that align with business objectives and market opportunities.
• Manage other Managers, Supervisors, and/or individual contributors in a matrix environment, and be accountable for conducting effective performance management and meaningful career development conversations.
• Integrate Johnson & Johnson’s Credo and Leadership Imperatives into team goals and decision making.

Qualifications

• A bachelor’s degree is required.
• Minimum 8 years of progressive business experience, including marketing leadership, is required.
• Experience in Vision Care/Consumer Medical Devices is ideal.
• Demonstrated experience in strategy development and execution.
• Extensive experience in business planning, project management, cross-functional collaboration, new product launches, and performance tracking is required.
• Ability to influence cross-functional and senior management is required.
• Strong relationship-building, collaboration, and communication skills are essential.
• Ability to manage complexity and thrive in uncertain or ambiguous circumstances is required.
• Up to 30% business travel may be required.