Senior Manager, Digital Marketing

EvenUp; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Senior Manager of Digital Marketing to lead their paid media strategy and demand generation efforts. In this pivotal role, you will create compelling campaigns that drive qualified leads and collaborate with cross-functional teams to optimize performance. With a focus on data-driven marketing, you'll analyze campaign results and refine strategies to ensure measurable business outcomes. This role offers an exciting opportunity to shape marketing initiatives in a fast-growing startup that empowers personal injury victims through cutting-edge technology. Join a dynamic team dedicated to making a difference!

Benefits

Medical, dental, and vision insurance options

Flexible paid time off

US and Canadian statutory holidays

Home office stipend

Paid parental leave

Sabbatical program

In-person meet-ups

Qualifications

• 8-10+ years in growth marketing with emphasis on digital advertising.
• 5+ years managing Paid Advertising programs, preferably in B2B SaaS.

Responsibilities

• Own and optimize the full-funnel demand strategy across inbound and outbound.
• Manage paid media across platforms ensuring campaigns are performance-driven.

Skills

Growth Marketing

Demand Generation

Digital Advertising

Analytics

Project Management

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Google Ads

LinkedIn Ads

YouTube Ads

Meta Ads

Reddit Ads

Job description

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EvenUp is one of the fastest-growing generative AI startups in history, on a mission to level the playing field for personal injury victims, which range from motor vehicle accidents to child abuse cases. Our products empower law firms to secure faster settlements, higher payouts, and better outcomes for those who need it most.

Challenges You’ll Solve

EvenUp is looking for a Senior Manager, Digital Marketing to manage our paid media strategy and outbound demand generation channels (gifting, webinars, email marketing). You’ll be responsible for creating compelling campaigns that generate qualified pipeline for our sales team. The right candidate for the role is a data-driven growth marketer with expertise in multiple demand generation channels. You’ll collaborate cross-functionally with teams across marketing, sales, product, and operations to analyze, refine, and scale our paid media programs to deliver measurable business outcomes.

What You’ll Do

1. Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline.
2. Support end-to-end campaign creation, execution, delivery and measurement of all demand generation campaigns.
3. Execute and improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1).
4. Manage paid media across platforms (e.g., Google, LinkedIn, YouTube, Meta, Reddit), ensuring campaigns are well-targeted, budget-aligned, and performance-driven.
5. Design and implement nurture programs to guide prospects through the buyer journey and increase conversions.
6. Collaborate with Sales, SDRs, Product Marketing, and Marketing Ops on messaging, targeting, attribution, and lead flow. Maintain healthy ad accounts and ensure data integrity and best practices.
7. Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates, using insights to optimize programs.
8. Stay ahead of industry trends and identify new technologies and platforms to enhance campaign efficiency and impact.

What We Look For

1. 8-10+ years in growth marketing with emphasis on digital advertising or demand generation channels.
2. 5+ years managing Paid Advertising/Digital Marketing programs, preferably in B2B SaaS.
3. Experience mentoring demand generation teams and fostering a culture of creativity, experimentation, and accountability.
4. Expertise in using analytics to optimize campaign performance.
5. Strong project management skills to deliver campaigns on time and budget.
6. Proven success in generating qualified opportunities and aligning with sales teams.

Notice to Candidates

Be aware of fraudulent job postings and unaffiliated third parties. We only post roles on our official career page (https://jobs.ashbyhq.com/evenup) or reputable job boards like LinkedIn or Indeed. Official emails will come from domains like @evenuplaw.com, @evenup.ai, or @ashbyhq.com. Report impersonation to [e-mail].

Benefits & Perks

Our goal is to empower team members to contribute to our mission. Benefits include:

• Medical, dental, and vision insurance options
• Flexible paid time off
• US holidays and Canadian statutory holidays
• Home office stipend
• 401(k) for US employees
• Paid parental leave
• Sabbatical program
• In-person meet-ups in various locations

Note: Benefits are for full-time employees.

About EvenUp

EvenUp aims to level the playing field in personal injury cases using AI and machine learning. Our platform helps law firms maximize case outcomes and automate workflows. Founded in 2019, headquartered in San Francisco, and backed by top VCs, we serve a range of personal injury law firms. Learn more at www.evenuplaw.com.

We are an equal opportunity employer committed to diversity and inclusion. We do not discriminate based on race, religion, gender, or other protected statuses.