Senior Lifecycle Marketing Specialist — AI-Driven Email

freshtrackscanada; Vancouver; On-site; CAD 85,000 - 100,000; Full time

Benefits offered by this job

3 weeks vacation

Extended health benefits

Employee assistance program

Paid anniversary day off

Pawternity leave

Job summary

Fresh Tracks Canada is seeking a Senior Lifecycle Marketing Specialist to build and deploy email and lifecycle programs in Marketo, supporting webinar and Dynamic Chat programs, and applying AI tools for ongoing optimization.

You will work closely with Marketing, Sales, and Analytics teams to ensure clean audience targeting, accurate QA, and timely campaign delivery, reporting insights to improve performance.

Qualifications

• 3–5 years in email marketing or lifecycle marketing with hands-on campaign building.
• Strong Marketo experience: build smart campaigns, programs, segments, and automation.
• Experience with audience segmentation, triggers, scoring, and suppressions in Marketo.
• Knowledge of Marketo–Salesforce integration and data mappings.
• Familiar with using AI tools to improve output quality and speed.
• Proficient HTML/CSS for email formatting and troubleshooting.

Responsibilities

• Build, QA, schedule, and deploy email programs and campaigns in Marketo.
• Maintain Marketo operations: syncs, queues, libraries, and data health.
• Develop webinar programs and Dynamic Chat flows, including data integration.
• Apply AI-driven personalization and run A/B tests with clear results.
• Collaborate with content/design/sales and provide campaign reporting.
• Manage a queue of campaigns and flag capacity or dependency risks.

Skills

Email marketing

Campaign automation

QA discipline

Audience targeting

Data-driven decisions

Tools

Marketo

Salesforce

BigQuery

Amplitude

HTML/CSS

Job description

Fresh Tracks Canada is seeking a Senior Lifecycle Marketing Specialist to build and deploy email and lifecycle programs in Marketo, supporting webinar and Dynamic Chat programs, and applying AI tools for ongoing optimization.

You will work closely with Marketing, Sales, and Analytics teams to ensure clean audience targeting, accurate QA, and timely campaign delivery, reporting insights to improve performance.