Senior Specialist, Lifecycle Marketing

Altis; Toronto; Hybrid; CAD 67,000 - 112,000; Full time

Benefits offered by this job

Hybrid work 1 day in office

Collaborative team culture

CRM tech exposure

Financial services environment

Job summary

Altis is seeking a Lifecycle Marketing Specialist in Toronto to design, build, and optimize automated customer journeys within a marketing technology environment. You will leverage enterprise CRM platforms, primarily Dynamics 365 Marketing or Salesforce Marketing Cloud, to create engaging journeys and campaigns.

Join a collaborative team and work in a hybrid setting with 1 day per week in the office. You will contribute to lifecycle strategy execution, testing, and optimization, driving

Qualifications

• 2+ years hands-on CRM or lifecycle marketing
• Experience building automated customer journeys
• Experience with Dynamics 365 Marketing or Salesforce Marketing Cloud
• Strong troubleshooting in evolving CRM environments
• Excellent collaboration with cross-functional stakeholders
• Curious, self-motivated with continuous improvement mindset

Responsibilities

• Build and launch automated customer journeys.
• Create emails, audience segments, triggers, workflow logic, and wait periods.
• Test, QA, troubleshoot, and optimize journeys.
• Collaborate with lifecycle strategists, analysts, writers, and technical specialists.
• Provide technical guidance on journey feasibility and automation improvements

Skills

CRM marketing experience

Dynamics 365 Marketing

Salesforce Marketing Cloud

Audiences segmentation

Triggers/workflow logic

Collaboration

Communication

Continuous learning

Tools

Microsoft Dynamics 365 Marketing

Salesforce Marketing Cloud

Job description

Location: Toronto, ON (Hybrid, 1 day per week in office)

Language: Excellent written and verbal English communication skills are required.

Duration: 18-Month Contract

Background Check Requirement: Successful candidates must complete a criminal background check, credit check, education verification, employment verification, and provide two managerial references.

About the Opportunity

Are you passionate about building seamless customer experiences through marketing automation? Our client, a leading organization in the financial services sector, is looking for a hands-on Lifecycle Marketing Specialist to design, build, and optimize automated customer journeys that create meaningful engagement and long-term customer relationships.

Working alongside a collaborative team of lifecycle strategists, analysts, writers, and marketing technology specialists, you'll transform campaign strategies into automated journeys using enterprise CRM technology. This is an opportunity to work in a growing marketing technology environment where your technical expertise, curiosity, and problem-solving skills will have a direct impact on the customer experience.

What's In It for You

• Join a collaborative team that values knowledge sharing and continuous learning.
• Gain hands-on experience with enterprise CRM and marketing automation technology.
• Work in a hybrid environment that supports flexibility and work-life balance.
• Be part of a team that encourages innovation, curiosity, and continuous improvement.
• Opportunity to expand your technical marketing automation expertise within a leading financial services environment.

Your Responsibilities

• You'll build and launch automated customer journeys using Microsoft Dynamics 365 or a comparable CRM platform.
• You'll create emails, audience segments, triggers, workflow logic, and wait periods that support lifecycle marketing campaigns.
• You'll test, QA, troubleshoot, and optimize customer journeys to ensure they perform as intended.
• You'll collaborate closely with lifecycle strategists, analysts, content writers, and technical specialists to bring campaign strategies to life.
• You'll provide technical guidance on journey feasibility while identifying opportunities to improve automation and customer experience.

Skills and Qualifications

• 2+ years of hands-on CRM or lifecycle marketing experience building automated customer journeys.
• Experience with Microsoft Dynamics 365 Marketing or Salesforce Marketing Cloud.
• Proven experience creating customer journeys, audience segmentation, triggers, workflow logic, and automated email campaigns.
• Strong troubleshooting skills with the ability to work in evolving CRM environments.
• Excellent collaboration and communication skills with cross-functional stakeholders.
• A curious, self-motivated mindset with a passion for continuous learning and process improvement.