Senior Customer Lifecycle Marketing Strategist

McLean & Company; Canada; On-site; CAD 105,000 - 145,000; Full time

Job summary

McLean & Company in Canada is seeking a Senior Marketing Manager, Customer Lifecycle to own strategy and execution of programs across onboarding, adoption, advocacy, awards, referrals, growth, and retention.

You will collaborate with sales, delivery, and other stakeholders to deliver a seamless customer experience, build integrated campaigns, and lead a small team of two shared marketers to maximize lifetime value.

Qualifications

• BS/MS degree in marketing, communications, or a related field.
• 7–10 years of B2B marketing, customer lifecycle, or advocacy experience.
• Experience managing customer lifecycle programs such as onboarding, adoption, advocacy, awards, referral, growth, or retention.

Responsibilities

• Own the strategy and execution of lifecycle programs that support customers at onboarding, adoption, advocacy, awards, referrals, growth, and retention.
• Collaborate cross-functionally with sales, delivery teams, and other stakeholders to ensure an integrated and seamless customer experience across the lifecycle.
• Design and lead onboarding programs and communications to accelerate time-to-value for new customers.
• Develop and scale customer advocacy, including awards, case studies, testimonials, events, and peer networking opportunities.
• Develop and scale a customer referral program aligned with growth objectives and close collaboration with sales.
• Identify at-risk customers and design proactive retention strategies, including save/win-back initiatives, to protect lifetime value.
• Track churn and retention metrics and continuously refine programs for impact.

Job description

McLean & Company in Canada is seeking a Senior Marketing Manager, Customer Lifecycle to own strategy and execution of programs across onboarding, adoption, advocacy, awards, referrals, growth, and retention.

You will collaborate with sales, delivery, and other stakeholders to deliver a seamless customer experience, build integrated campaigns, and lead a small team of two shared marketers to maximize lifetime value.