Lifecycle Marketing Lead: Personalization, Automation & AI

Vancouver City Savings Credit Union; Vancouver; Hybrid; CAD 109,000 - 141,000; Full time

Benefits offered by this job

Living Wage Employer

Customizable Benefits

Generous Vacation

Defined Benefit Pension

Job summary

Vancity is hiring a Lifecycle Marketing, Personalization & Automation Manager to turn growth strategy into scalable, personalized member journeys. You’ll lead the marketing tech roadmap, CRM, and applied AI initiatives, collaborating across Marketing, IT, Data, CRM, AI, and Risk.

The role is full-time, based at our Vancouver head office with a hybrid model and in-person collaboration expected. You’ll report to the Director, Research and Insights, and drive measurable growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Commerce, Data Analytics, Communications or related field.
• Minimum 8–10 years in lifecycle marketing, CRM, or related areas.
• Experience leading marketing automation and customer journey initiatives at scale.
• Knowledge of marketing technology platforms (Salesforce, Adobe, Dynamics) is required.

Responsibilities

• Lead marketing technology, CRM, and applied AI initiatives.
• Translate growth priorities into platform requirements and campaigns.
• Develop cross-sell and lifecycle marketing strategies to drive engagement.
• Oversee marketing technology implementations and user adoption.

Skills

Lifecycle marketing

CRM

Marketing automation

Personalization

AI capabilities

Cross-functional leadership

Education

Bachelor's degree in Marketing/Business/Data Analytics

Tools

Salesforce

Adobe Experience Cloud

Microsoft Dynamics

Job description

Vancity is hiring a Lifecycle Marketing, Personalization & Automation Manager to turn growth strategy into scalable, personalized member journeys. You’ll lead the marketing tech roadmap, CRM, and applied AI initiatives, collaborating across Marketing, IT, Data, CRM, AI, and Risk.

The role is full-time, based at our Vancouver head office with a hybrid model and in-person collaboration expected. You’ll report to the Director, Research and Insights, and drive measurable growth.