CRM Strategist

Domaine; Canada; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive healthcare with dental & 视

Retirement savings plan with employer匹

Competitive PTO policy with paid time 

Flexible working schedule

Remote-first culture

Home office stipend

Apple gear

Continued education and personal dev.

Job summary

Domaine, the world’s largest independent Shopify design and development partner, is seeking a strategic CRM Strategist to join our team. You will lead lifecycle marketing efforts across email and SMS, shaping the customer journey and driving revenue growth for diverse ecommerce brands.

In this remote-first role, you’ll develop strategies, own the lifecycle roadmap, run tests, collaborate with designers and clients, and translate data into actionable insights using Klaviyo, Iterable, Braze and

Qualifications

• 4+ years of strategic planning in email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting.
• ECommerce/retail lifecycle experience across verticals is critical.
• Proven track record of loyalty engagement strategies in email + SMS.
• Strong analytical skills with ability to translate data into insights.
• Excellent time management and communication skills.
• Experience structuring and improving marketing CRM tech stacks and personalization tools.

Responsibilities

• Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize list growth, activation, retention, revenue and engagement throughout the customer journey.
• Strategy roadmap and monthly presentations.
• Build out and own lifecycle roadmap with evidence-based testing initiatives to maximize performance.
• Collaborate with designers, specialists and clients, applying feedback from key stakeholders.
• Maintain performance and health of email + SMS channels (segmentation, content, deliverability).
• Handle complex Klaviyo logic, production and technical support.
• Develop reporting and insights for stakeholders.
• Support client happiness and account/scope management.

Skills

Lifecycle marketing strategy

Email marketing

SMS marketing

Analytical skills

Communication

Project management

Cross-functional collaboration

Tools

Klaviyo

Iterable

Braze

Attentive

Postscript

Job description

Meet Domaine, the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

Responsibilities

• Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize for onsite list growth, activation, retention, revenue and engagement throughout the customer journey
• Strategy Roadmap & monthly presentations
• Build out and own lifecycle roadmap, including evidence based testing initiatives to ensure performance is always being maximized
• Collaborate with designers, specialists and clients, gaining and applying feedback from key stakeholders
• Maintain performance and health of email + SMS channels with regard to audience segmentation, content, list hygiene, and deliverability
• Complex Klaviyo logic, production & technical support
• Reporting & Insights development
• Client Happiness
• Account & Scope Management

Qualifications

• Excellent time management and communication skills
• 4+ years of experience in strategic planning, email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting
• eCommerce/ retail lifecycle experience critical, preferably across verticals
• Experience maximizing loyalty engagement strategies in email + SMS
• Proven track record of exceptional performance in building lifecycle marketing revenue
• Proven track record structuring and delivering ongoing testing to continuously improve performance
• Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus
• Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.,) a plus.
• Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience
• Strong analytical skills, with the ability to interpret data and generate actionable insights
• Highly creative, with experience devising campaigns that engage, educate, and motivate a target audience
• Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

Perks & Benefits

• Competitive Healthcare with Dental & Vision
• Retirement savings plan with employer matching
• Competitive PTO policy with paid time off at end of year
• Flexible working schedule
• Remote-first culture
• Home office stipend
• Apple gear
• Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.