Digital Strategy Lead - Hybrid & Data-Driven Growth

DEPT®; Toronto; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid policy

Mental health support

15 days holiday

Office refreshments

Social events

Inspirational talks

Learning & development

Buddy programme

B Corp-certified

Agency awards

Job summary

DEPT® is seeking a Digital Strategist to develop strategic market recommendations for a range of clients. You will build omni-channel CRM-focused plans, with emphasis on email marketing, reporting, and testing. The role involves collaborating with Account and Creative teams and presenting strategy to clients.

You will turn business goals into actionable marketing strategies, analyse market insights, and continuously look ahead to improve campaigns across email, web, display and social channels.

Qualifications

• Experience in developing end-to-end digital marketing strategies.
• Ability to turn business goals into actionable marketing goals.
• Strong written and verbal communication for client-facing roles.

Responsibilities

• Create end-to-end digital marketing strategies following the DEPT Planning Methodology.
• Research products and strategies to identify new opportunities.
• Analyse data to inform and improve strategies.
• Ensure plans meet client goals and test/measure outcomes.
• Support New Business through research and insights.
• Collaborate with Account/Creative teams to plan, optimise, implement and test.

Skills

Digital strategy

Client-facing

Data interpretation

A/B testing

Email marketing

Presentation skills

Analytical thinking

Job description

DEPT® is seeking a Digital Strategist to develop strategic market recommendations for a range of clients. You will build omni-channel CRM-focused plans, with emphasis on email marketing, reporting, and testing. The role involves collaborating with Account and Creative teams and presenting strategy to clients.

You will turn business goals into actionable marketing strategies, analyse market insights, and continuously look ahead to improve campaigns across email, web, display and social channels.