Lifecycle Marketing Manager: Email & SMS Growth

Saxxunderwear; Vancouver; On-site; CAD 117,000 - 131,000; Full time

Benefits offered by this job

Hybrid work environment

Health, dental, and vision coverage

RRSP matching

Volunteer days

Employee product credit

Job summary

SAXX Underwear Co. is seeking a Manager, Lifecycle Marketing to lead the customer journey from acquisition to retention, based at our Vancouver office.

You will own email/SMS strategy, loyalty programs, and cross-functional collaboration with eCommerce, brand, and operations to drive growth and retention. You will manage segmentation, automation overhauls, and retention tracking, working with the Digital Marketing and DTC teams to optimize lifecycle programs and ensure a cohesive customer

Qualifications

• Bachelor’s Degree or diploma in eCommerce/Marketing or related field or equivalent experience.
• Minimum 5 years experience at a direct-to-consumer brand focused on customer journey and retention.
• Minimum 3 years experience with ESPs such as Klaviyo.
• Experience managing, reporting and improving retention metrics like LTV and repeat customer rate.
• Experience working with creative teams to obtain content.

Responsibilities

• Lead strategy of the customer journey for each touchpoint across the marketing funnel.
• Own email/SMS content planning and briefing to creative teams; support homepage and landing pages strategy.
• Define cohorts to drive growth via segmentation and journey mapping for personalized experiences.
• Own cross-sell, upsell, and replenishment in retention channels (email/SMS/loyalty).
• Define, track, and improve metrics (LTV, retention, cross-sell); partner with Director, Digital Marketing.
• Own Loyalty program strategy, experience, benefits, and growth to support retention.

Skills

Email marketing

Customer retention

Campaign management

Analytics

Team leadership

Strategic thinking

Education

Bachelor’s Degree in Marketing or related field

Tools

Klaviyo

Shopify

GA4

Loyalty program software

Job description

SAXX Underwear Co. is seeking a Manager, Lifecycle Marketing to lead the customer journey from acquisition to retention, based at our Vancouver office.

You will own email/SMS strategy, loyalty programs, and cross-functional collaboration with eCommerce, brand, and operations to drive growth and retention. You will manage segmentation, automation overhauls, and retention tracking, working with the Digital Marketing and DTC teams to optimize lifecycle programs and ensure a cohesive customer