Senior Growth-Focused Customer Marketing Manager, B2B SaaS

Clio; Toronto; On-site; CAD 110,000 - 149,000; Full time

Benefits offered by this job

Hybrid work environment with in-office

Flexible time off with 20 days/year

Counseling benefit

RRSP matching

RESP contribution

Clioversary recognition

Job summary

Clio is seeking a Senior Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary, or Toronto. You’ll own end-to-end programs for our small business customers, driving cross-sell, upsell and expansion across the post-purchase lifecycle.

You’ll collaborate with sales, product and marketing, build multi-channel campaigns, report on KPI and revenue, and leverage AI-powered workflows to boost efficiency.

Qualifications

• 5+ years in a B2B SaaS Customer Marketing, Growth Marketing, Demand Generation or Program Manager role, with a track record of owning results independently.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content.
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms.
• Strong project management skills and comfort with Asana or other project management tools.
• Demonstrable success driving pipeline growth and revenue through integrated campaigns.
• Proven ability to thrive in a fast-paced/high-volume environment with high expectations and tight deadlines.
• Strong analytical skills and ability to use data to inform decision-making and strategy development.
• An open and curious mindset with respect to AI and a track record of leveraging it to sharpen your craft and increase velocity.

Responsibilities

• Manage end-to-end marketing programs for the small business customer segment across the post-purchase lifecycle, focusing on cross-sell, upsell, and expansion.
• Own campaign ideation, planning and execution for cross-selling multiple products within customer segments, tied to sales pipeline and quota.
• Build multi-channel program plans (email, digital, events, in-product) designed as repeatable motions.
• Own KPI/funnel reporting, forecast revenue targets, budget against, and defend independently, optimizing for improvement.
• Develop AI-powered workflows to accelerate campaigns and insights, reducing manual tasks.
• Collaborate cross-functionally with sales, marketing, product, and leadership, presenting strategies and results.

Skills

Customer Marketing

Growth Marketing

Demand Generation

Program Manager

Marketing automation

CRM

Analytics

Cross-functional collaboration

AI mindset

Tools

Asana

Job description

Clio is seeking a Senior Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary, or Toronto. You’ll own end-to-end programs for our small business customers, driving cross-sell, upsell and expansion across the post-purchase lifecycle.

You’ll collaborate with sales, product and marketing, build multi-channel campaigns, report on KPI and revenue, and leverage AI-powered workflows to boost efficiency.