Customer Marketing Manager, Growth

Clio; Toronto; Hybrid; CAD 87,000 - 118,000; Full time

Benefits offered by this job

Health benefits

Dental and vision insurance

Hybrid work environment

20 days off per year

Counseling benefit

RRSP matching

Clioversary program

Job summary

Clio is seeking a Customer Marketing Manager to join the Customer Marketing team across Burnaby, Calgary, or Toronto. The role focuses on driving adoption, cross-sell and expansion within the small business customer segment, building end-to-end marketing programs across multiple channels.

The ideal candidate has 3-5 years in B2B software marketing, strong communication, and a data-driven, AI-aware mindset to improve funnel performance and accelerate growth.

Qualifications

• 3-5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role
• Excellent written and verbal communication skills
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms
• Strong project management skills and comfort with Asana or other project management tools
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development
• An open and curious mindset with respect to AI and a track record of leveraging it to sharpen your craft and increase velocity

Responsibilities

• Manage end-to-end marketing programs for the small business customer segment across the post-purchase lifecycle with a focus on cross-sell, upsell, and expansion
• Own ideation, planning and execution for cross-selling multiple products within designated customer segments to drive adoption
• Build multi-channel program plans including email, digital, events, in-product, and beyond
• Analyze and report on KPIs and marketing funnel performance and optimize for improvement
• Develop AI-powered workflows to speed campaigns, gain insights sooner, and reduce manual tasks
• Collaborate cross-functionally with sales, marketing, product, and other departments to align cross-sell and business objectives

Skills

Communication skills

Marketing tech stack

Project management

Data-driven decisions

AI familiarity

Tools

Asana

CRM

Job description

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are currently seeking a Customer Marketing Managerto join ourCustomer Marketing teaminBurnaby, Calgary,or Toronto.

What your team does:

We LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others.

Who you are:

You’re a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way. You’re all about results: how to measure them, how to report on them, but above all, how to drive them. And you’re excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business.

What you’ll work on:

Managing end-to-end marketing programs for our small business customer segment across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion

Owning campaign ideation, planning and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption

Building multi-channel program plans, including email, digital, events, in-product, and beyond

Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement

Developing AI-powered workflows that help the team develop campaigns faster, get to customer and data insights sooner, and reduce manual day-to-day tasks.

Working cross-functionally with sales, marketing, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives

What you may have:

3-5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role

Excellent written and verbal communication skills, with the ability to create engaging marketing content

Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms

Strong project management skills and comfort with Asana or other project management tools

Demonstrable success driving pipeline growth and revenue through integrated campaigns

Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

Strong analytical skills and ability to use data to inform decision-making and strategy development

An open and curious mindset with respect to AI and a track record of leveraging it to sharpen your craft and increase velocity

Serious bonus points if you have:

Copywriting experience

Experience with the legal industry or legal technology

Incredible planning and organization skills

AI proficiency from leveraging tools to help accelerate delivering high-end work

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

Summary:

We are currently seeking a Customer Marketing Managerto join ourCustomer Marketing teaminBurnaby, Calgary,or Toronto.

What your team does:

We LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others.

Who you are:

You’re a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way. You’re all about results: how to measure them, how to report on them, but above all, how to drive them. And you’re excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business.

What you’ll work on:

• Managing end-to-end marketing programs for our small business customer segment across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion

• Owning campaign ideation, planning and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption

• Building multi-channel program plans, including email, digital, events, in-product, and beyond

• Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement

• Developing AI-powered workflows that help the team develop campaigns faster, get to customer and data insights sooner, and reduce manual day-to-day tasks.

• Working cross-functionally with sales, marketing, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives

What you may have:

• 3-5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role

• Excellent written and verbal communication skills, with the ability to create engaging marketing content

• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms

• Strong project management skills and comfort with Asana or other project management tools

• Demonstrable success driving pipeline growth and revenue through integrated campaigns

• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

• Strong analytical skills and ability to use data to inform decision-making and strategy development

• An open and curious mindset with respect to AI and a track record of leveraging it to sharpen your craft and increase velocity

Serious bonus points if you have:

• Copywriting experience

• Experience with the legal industry or legal technology

• Incredible planning and organization skills

• AI proficiency from leveraging tools to help accelerate delivering high-end work

This role is a backfill for an existing position.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.

• Flexible time off policy, with an encouraged 20 days off per year.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range for this role is $87,000 to $117,800 CAD. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @clio.com email addresses.