Senior Customer Marketing Manager, Adoption & Engagement

Clio; Toronto; Hybrid; CAD 110,000 - 149,000; Full time

Benefits offered by this job

Top-tier benefits

Hybrid work environment

20 days off per year

Counseling benefit

RRSP matching

Clioversary program

Job summary

Clio, a global leader in legal AI technology, seeks a Senior Customer Marketing Manager to craft end-to-end customer journeys and drive product adoption. You’ll lead AI-powered lifecycle programs, collaborate with Marketing, Sales and Customer Success, and shape data-driven strategies for a fast-paced SaaS environment.

You’ll influence enablement across onboarding to expansion, orchestrating events, content, and campaigns while leveraging AI tooling as core to lifecycle marketing.

Qualifications

• 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or marketing automation.
• Hands-on experience with AI-powered marketing automation, predictive scoring, or journey/content automation tools.
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Excellent relationship-building skills and a strong positive attitude.
• Proficiency with sales and marketing tools such as Salesforce, HubSpot, Pendo and similar.

Responsibilities

• Architecting AI-driven customer journeys with triggers and next-best-action logic across teams.
• Plan and run webinars, social content, community posts to drive feature adoption.
• Build AI into the operating model for customer engagement and signals detection.
• Define and track marketing engagement and adoption metrics.
• Monitor program performance and provide data-driven improvement recommendations.

Skills

B2B SaaS marketing

AI marketing automation

Strong written English

Relationship building

Sales tools (Salesforce, HubSpot)

Problem solving

Cross-functional collaboration

Project management (Asana)

Data-driven decision making

Analytics mindset

Tools

Salesforce

HubSpot

Pendo

Asana

Job description

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary or Toronto.

This is a 12 month fixed term contract.

What your team does:

At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.

Who you are:

We are seeking a strategic Senior Customer Marketing Manager to craft and execute on the customer marketing strategies that drive product adoption and customer engagement. You are a builder who thinks in systems, not just campaigns. You have a proven track record of architecting customer journeys, not just running them, and you know how to turn behavioral data into next-best-action logic that Marketing, Sales and Customer Success can all rally around. You're fluent in AI tooling and see it as core to how modern lifecycle marketing works, not a feature bolted onto old playbooks. You're a strong communicator who can bring clarity to ambiguous problems, and you're energized by owning a program end-to-end: strategy, build, and measurement.This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences.

What you'll work on:

• Architecting systematic, AI-driven journey frameworks that map a behavior-based customer path from onboarding through expansion, each with clearly defined triggers, next-best action logic, and owners across Marketing, Sales and Customer Success.
• Planning and running webinars, social content, community posts, and other marketing tactics to drive awareness of new product features and accelerate adoption of value-driving functionality; partner with Product Marketing to translate roadmap releases into customer-facing adoption campaigns.
• Building AI into the operating model for customer engagement, from how we detect signals to how we decide what happens next
• Defining and tracking marketing-specific engagement and adoption metrics to measure the team's contribution to product usage and customer engagement
• Monitoring and analyzing program performance metrics, providing actionable insights and data-driven recommendations for improvement.

What you bring:

• 5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or marketing automation
• Hands-on experience with AI-powered marketing automation, predictive scoring, or journey/content automation tools
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Excellent relationship-building skills and a strong positive attitude.
• Expertise with sales and marketing tools such as Salesforce, Hubspot, Pendo, Deeto or similar.
• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project management tools
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development

This role is a backfill for an existing position.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range for this role is $110,300 to $149,300 CAD. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @clio.com email addresses.