Senior Earned Media Strategist

Weber Shandwick; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

Weber Shandwick Canada in Toronto is seeking a Senior Associate to join our Earned Media team. You will help us tell compelling stories for our clients through earned media, influencer strategies and social programs, in a fast-paced agency environment.

With 2-3 years of agency experience, you will develop campaigns, build media relationships, monitor coverage, and measure outcomes with meaningful KPIs. Weber Shandwick Canada is proud of its award-winning work and client roster.

Qualifications

• Approximately 2–3 years of experience in an agency, communications or marketing environment.
• Digitally savvy with a strong understanding of the media and social media landscape.
• Proven ability to garner coverage for brands and organizations.
• Familiarity with media/influencer databases and reporter tools.
• Self-motivated, well-organized and able to handle changing timelines.
• Strong written, verbal communication, presentation and collaboration skills.
• Degree in communications or related discipline.

Responsibilities

• Help develop and execute innovative, award-winning integrated PR campaigns for major Canadian and global brands.
• Support the development and execution of social media and influencer strategies and proposals.
• Identify and build relationships with media, influencers and content creators to tell client stories.
• Identify new outlets and platforms to drive earned-first storytelling.
• Monitor media coverage, industry issues and distill insights from conversations.
• Monitor issues and help develop strategic messaging for client reputational risks.
• Develop and track KPIs to measure campaign success and ROI.
• Participate in office initiatives, seminars and professional development.

Skills

Media relations

Influencer outreach

Social media savvy

Communication skills

Pitching & storytelling

Education

Bachelor's in communications

Tools

Media databases

Journalist-led tools

Job description

Weber Shandwick Canada in Toronto is seeking a Senior Associate to join our Earned Media team. You will help us tell compelling stories for our clients through earned media, influencer strategies and social programs, in a fast-paced agency environment.

With 2-3 years of agency experience, you will develop campaigns, build media relationships, monitor coverage, and measure outcomes with meaningful KPIs. Weber Shandwick Canada is proud of its award-winning work and client roster.