Senior Associate, Earned Media

Weber Shandwick; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

Weber Shandwick Canada in Toronto is seeking a Senior Associate to join our Earned Media team. You will help us tell compelling stories for our clients through earned media, influencer strategies and social programs, in a fast-paced agency environment.

With 2-3 years of agency experience, you will develop campaigns, build media relationships, monitor coverage, and measure outcomes with meaningful KPIs. Weber Shandwick Canada is proud of its award-winning work and client roster.

Qualifications

• Approximately 2–3 years of experience in an agency, communications or marketing environment.
• Digitally savvy with a strong understanding of the media and social media landscape.
• Proven ability to garner coverage for brands and organizations.
• Familiarity with media/influencer databases and reporter tools.
• Self-motivated, well-organized and able to handle changing timelines.
• Strong written, verbal communication, presentation and collaboration skills.
• Degree in communications or related discipline.

Responsibilities

• Help develop and execute innovative, award-winning integrated PR campaigns for major Canadian and global brands.
• Support the development and execution of social media and influencer strategies and proposals.
• Identify and build relationships with media, influencers and content creators to tell client stories.
• Identify new outlets and platforms to drive earned-first storytelling.
• Monitor media coverage, industry issues and distill insights from conversations.
• Monitor issues and help develop strategic messaging for client reputational risks.
• Develop and track KPIs to measure campaign success and ROI.
• Participate in office initiatives, seminars and professional development.

Skills

Media relations

Influencer outreach

Social media savvy

Communication skills

Pitching & storytelling

Education

Bachelor's in communications

Tools

Media databases

Journalist-led tools

Job description

Weber Shandwick is currently seeking a Senior Associateto join our Earned Media team in Toronto. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies. You love the thrill of the pitch, building relationships with media and influencers, and immersing themselves in social media, culture and technology trends to drive impact for brands.

With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is a PRovoke Media’s Canadian Agency of the Year winner, IABC Canadian Large Agency of the Year (five years in a row!), and boasts the most exciting client list of any agency in the country.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
• Work with the Earned Media team and client leads to support the development and execution of social media and influencer strategies and proposals
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• A degree in communications or a related discipline

Salary Range: $55,000 - $65,000

About Weber Shandwick

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.