Senior Digital Media Planner

Canspan BMG Inc.; Montreal (administrative region); Hybrid; CAD 75,000 - 115,000; Full time

Benefits offered by this job

Company events

Extended health care

On-site parking

Paid time off

Work from home/hybrid schedule

Job summary

Canspan BMG Inc. is seeking a Digital Media Manager to plan, execute, and optimize paid media campaigns across Google, Meta, and other platforms. The role emphasizes ROAS targets and daily campaign optimizations in a performance marketing context.

The candidate should have 3+ years of experience in paid digital campaigns and strong English communication skills. Hybrid work schedule with on-site parking and health benefits offered.

Qualifications

• 3+ years of experience running paid digital campaigns.
• Experience managing Google/Meta advertising campaigns.
• Strong English verbal and written communication.

Responsibilities

• Increase market share, drive sales and awareness of clients' brands through effective management of paid advertising campaigns.
• Plan paid digital media programs for clients based on defined objectives and ROAS targets.
• Execute paid digital media programs by creating, launching and managing campaigns across a range of platforms.
• Optimize and maintain digital campaigns (A/B testing, audience testing, budget pacing, KPI targets etc.) to deliver results and meet KPI goals.
• Lead calls and communicate clearly with clients about their advertising programs, explaining strategy and performance.
• Create reports/dashboards for clients containing campaign data, including insights and actionable recommendations.
• 3+ years experience running paid digital campaigns.
• Must have expertise on Google Search Ads, Google Shopping Ads, Meta Ads.
• Good to have experience on Amazon, YouTube, Google Display, Linkedin, Microsoft/Bing, TikTok, Reddit.
• Knowledge of Google Analytics, Google Tag Manager, Google Merchant Center, Google docs/sheets/slides.
• Understanding of the marketing funnel and how to bring customers through from awareness to conversion.
• Excellent English verbal and writing skills.

Skills

Media buying

English proficiency

Tools

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

Google Merchant Center

Job description

The Digital Media Manager is responsible for executing day-to-day paid search / social media programs. The ideal candidate has previously worked for a performance marketing agency, planning and running paid media campaigns where ROAS and other revenue metrics are the main KPIs. The candidate understands how to prepare a media plan and proposal, and is excited about actively managing campaigns and optimizations on a daily basis.

***ATTENTION***: If you have not managed and run paid digital media campaigns of at least $25,000/mth budget; across Meta, Google and more, with a few years of this type of experience, please do not apply. While we are happy to train more junior roles, this role is for someone who already has the experience necessary to run and manage accounts.

Job Responsibilities

• Increase market share, drive sales and awareness of our clients brands through effective management of paid advertising campaigns.
• Plan paid digital media programs for clients based on defined objectives and ROAS targets.
• Execute paid digital media programs by creating, launching and managing campaigns across a range of platforms.
• Optimize and maintain digital campaigns (A/B testing, audience testing, budget pacing, KPI targets etc.) to deliver results and meet expected KPI goals.
• Lead calls and communicate clearly with clients about their advertising programs. Explaining strategy, performance, and data to clients with various amounts of knowledge about digital campaigns.
• Create reports/dashboards for clients containing campaign data, including your insights and actionable recommendations.
• 3+ years experience running paid digital campaigns.
• Must have expertise on the following ad platforms: Google Search Ads, Google Shopping Ads, Meta Ads.
• (Good to have) experience on the following ad platforms: Amazon, YouTube, Google Display, Linkedin, Microsoft/Bing, TikTok, Reddit.
• Knowledge of Google Analytics, Google Tag Manager, Google Merchant Center, Google docs/sheets/slides.
• Understanding of the marketing funnel and how to bring customers through from awareness to conversion most effectively.
• Excellent english verbal and writing skills.

Job Type: Full-time

Pay: $75,000-$115,000 per year

• Company events
• Extended health care
• On-site parking
• Paid time off
• Work from home/hybrid schedule

Experience:

• media buying (required)
• 3+ years of experience running Google/Meta campaigns (required)
• 3+ years running paid media programs (required)