Paid Media Buyer - Social & Search

Brighter Click

Toronto

On-site

CAD 65,000 - 95,000

Part time

14 days+

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Benefits offered by this job

Competitive salary based on experience

Growth path toward Senior Media Buyer

Mentorship from experienced professionals

Clear SOPs and predictable workflows

Job summary

A performance-driven creative agency is seeking a skilled Media Buyer to manage and optimize Meta and Google Ads campaigns. This role requires 4+ years of experience in paid media ads, a solid understanding of PPC KPIs, and the ability to diagnose performance issues. You will collaborate closely with the Head of Paid Media to drive campaign success and learn from senior mentorship. The position offers a competitive salary and opportunities for growth within the company.

Qualifications

4+ years managing paid media ads for DTC or performance brands.
Strong knowledge of PPC KPIs (CPA, ROAS/nROAS, MER, FTIR, CTR, CPM).
Experience running structured tests (audience, creative, funnel).
Ability to diagnose performance issues across the full funnel.
Strong communication skills and comfort with async team collaboration.
Experience with ClickUp or similar tools.

Responsibilities

Own daily Meta Ads execution, managing campaigns and budgets.
Support Google Ads strategy and execution.
Evaluate and optimize performance based on KPIs.
Track KPIs, share learnings, and maintain clean account structure.
Collaborate with creative and PM teams to scale profitable campaigns.
Prepare weekly performance notes and ensure timely communication.

Skills

Strong knowledge of PPC KPIs

Experience managing paid media ads

Strong communication skills

Ability to diagnose performance issues

Experience with ClickUp

Tools

ClickUp

Job description

Brighter Click is a performance-driven creative and paid social agency helping fast‑scaling brands grow through strategic media buying, creative testing, and proprietary analytics.

We’re hiring a Media Buyer with strong Meta Ads experience and working knowledge of Google Ads to support multi‑channel clients and work closely under our Head of Paid Media & Performance Marketing.

This role is perfect for someone who loves being in‑platform, thrives in a data‑rich environment, and wants to level up under senior mentorship while owning the daily execution of Meta and Google campaigns.

What You’ll Do (Core Responsibilities)

Own Daily Meta Ads Execution (Primary Channel)

Build campaigns, ad sets, audiences, and creative tests
Manage budgets, pacing, and daily bid adjustments
Execute against structured testing frameworks
Rotate creatives and diagnose creative fatigue
Troubleshoot delivery issues or tracking breakdowns
Maintain a clean account structure aligned with current platform “best practices”

Support Google Ads Strategy & Execution (Secondary Channel)

Build and optimize campaigns across the Google Ad platform
Implement keyword tests, audience layering, and bid strategies
Ensure campaign alignment with Meta funnel strategies
Share cross‑channel learnings with the Head of Paid Media
Maintain ROAS and CPA targets across search and PMAX campaigns

Tactical Optimization & Performance Management

Evaluate and optimize based on KPIs relevant to the account/client
Diagnose issues by funnel stage (ad → landing page → checkout)
Propose solutions using the agency decision framework: Problem → 2–3 Solutions → Recommendation → Data Reasoning
Identify opportunities to scale spend safely and profitably
Flag UTM issues, pixel inconsistencies, or attribution discrepancies
Implement weekly tests in collaboration with the Head of Paid Media
Execute creative structure tests (hook variations, angles, formats)
Track results and report insights during weekly internal calls
Request new creatives when KPI thresholds trigger replacement
Identify creative bottlenecks early
Provide actionable notes for the Creative Strategist & Designer
Ensure creative formats meet platform requirements (Meta + Google Display)

Reporting & Communication

Submit weekly performance notes summarizing optimization and learnings
Keep ClickUp tasks updated and organized
Communicate blockers or risks early to the Head of Paid Media
Support client communications with tactical insights as needed
Collaborate with the Project Manager on timelines, launches, and revisions

Your Daily & Weekly Workflow

Daily

Review Meta & Google performance across all accounts
Adjust budgets, bids, and creative rotation
Diagnose anomalies (CPM jumps, CPA spikes, drop in ROAS, FTIR)
Optimize structure and troubleshoot tracking
Document optimization notes and update ClickUp
Implement funnel, audience, and creative tests
Validate tracking accuracy (Meta Pixel, CAPI, Google Tag Manager)
Request ad creative/copy proactively
Participate in internal strategy calls and present test results

Strong in Meta Execution

You enjoy being in the weeds daily, optimizing campaigns, and spotting performance patterns early.

Competent or Growing in Google Ads

You understand search intent, PMAX structures, and how to optimize toward ROAS, or you’re eager to expand your Google expertise with guidance.

Data-Driven

You make decisions based on KPIs, not intuition, and love structured testing.

You flag issues before they become problems and keep internal teams aligned.

Creative-Aware

You understand how different creative structures impact performance and collaborate well with creative teams.

Process-Oriented

You follow SOPs, maintain documentation, and keep tasks organized.

Proactive

You don’t wait for direction when something looks off; you investigate issues early, propose solutions before being asked, and consistently look for ways to optimize, improve, or streamline performance and workflow.

Requirements

Must-Have