Multi Channel Ad Expert - Google Facebook Instagram Linkedin

Minera Virray; Toronto; On-site; CAD 75,000 - 105,000; Full time

Job summary

Minera Virray is seeking a paid media specialist to plan, launch, optimize, and report campaigns across Google Ads, Meta, LinkedIn, and YouTube from our Toronto office. You will own monthly budgets and drive performance across CPA, ROAS, and pipeline metrics.

You’ll set up and manage tracking (GA4, Pixels, Conversions API), define audiences, test creatives, and report findings with actionable recommendations. Strong written English and 2–5 years in paid media are required.

Qualifications

• 2–5 years hands-on paid media experience.
• Proven ability to manage spend and measure CPA/ROAS with numbers.
• Strong written English for ads, briefs, and reports.

Responsibilities

• Plan, launch, optimize, and report paid campaigns across Google, Meta, LinkedIn, and YouTube.
• Set up tracking: pixels, GA4, Conversions API, LinkedIn Insight Tag.
• Define audiences including lookalikes, retargeting, and job-title targeting on LinkedIn.
• Test creatives and offers with design/copy or solo production.
• Optimize for CPA, ROAS, pipeline quality, or agreed KPIs.
• Produce weekly/monthly reports with clear recommendations.
• Stay current on platform policy and algorithm changes.

Skills

Paid media

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

Campaign optimization

English writing

Tools

GA4

Looker Studio

Hyros

Supermetrics

Triple Whale

Job description

We need someone who can plan, launch, optimize, and report paid campaigns across Google Ads (Search, Performance Max, YouTube), Meta (Facebook + Instagram), LinkedIn, and YouTube. You will own [monthly budget, e.g. $X-$Y] and be accountable for [leads / purchases / pipeline / ROAS].

What you’ll do

• Build and manage campaigns in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube/Demand Gen
• Set up tracking: pixels, Conversions API, Google tag / GA4, LinkedIn Insight Tag
• Define audiences (search intent, lookalikes, retargeting, job-title/company targeting on LinkedIn)
• Test creatives and offers; work with design/copy or produce simple ads yourself
• Optimize for CPA, ROAS, pipeline quality, or other agreed KPIs
• Report weekly/monthly with clear recommendations, not just screenshots
• Stay current on platform policy and algorithm changes

Qualifications

Must-haves

• [2-5]+ years hands-on paid media, not just organic social
• Proven work in at least 3 of these 4: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads
• Case studies with real numbers (spend managed, CPA/ROAS, before vs after)
• Comfortable with GA4 and conversion tracking
• Strong written English for ads, landing-page briefs, and reports

Nice-to-haves

• Google Ads certifications (Search + Video/YouTube + Measurement)
• Meta Blueprint Media Buying Professional
• LinkedIn Advertising / Marketing Labs certification
• Experience in our industry: [ecom / B2B SaaS / local services / etc.]
• Tools: Looker Studio, Triple Whale, Hyros, Supermetrics, or similar