Sr. Paid Media Specialist

Retailogists; Canada; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

Retailogists in Canada seeks a Senior Paid Media Specialist to own SEM and Paid Social for a portfolio of retail and eCommerce brands, connecting every dollar spent to meaningful growth.

You will lead campaigns on Google, Meta, and TikTok Ads, translating performance data into revenue-focused insights and collaborating cross-functionally to optimize the entire funnel from acquisition to conversion.

Qualifications

• 3+ years managing Paid Media (SEM or Social) with eCommerce/retail depth.
• A certification in Google Ads, Meta Blueprint, GMC, or GA4.
• Understanding of MarTech landscape and how paid channels fit the business.
• Strong writing: tight ad copy, clear insights.
• Track record of driving online sales through performance marketing.
• Hands-on experience with GA4 or Adobe Analytics.
• Fluency in reporting tools like Looker Studio, Power BI, or Datorama.
• Comfort with AI tools (Gemini, Claude, Manus) to work faster.
• Ability to run multiple projects independently and cross-functionally.

Responsibilities

• Lead SEM and Paid Social strategy across client portfolio, driving growth.
• Build, launch, and optimize campaigns on Google, Meta, and TikTok Ads.
• Turn performance data into a story: connect paid media to revenue beyond CTR.
• Monitor and tune campaigns to meet or beat client objectives.
• Provide clear communication, on-time execution, and actionable recommendations.
• Run performance check-ins with internal teams and client partners.
• Provide decision support to senior leadership.
• Manage multiple projects independently with cross-functional coordination.
• Navigate Shopify+ for client workflows.
• Oversee GMC and Commerce Manager feed management via partners.

Skills

Paid Media

Google Ads Certification

Meta Blueprint

GA4 / Analytics

Looker Studio

Power BI

Datorama

Shopify+

AI tools

Cross-functional

Tools

GA4

Adobe Analytics

Looker Studio

Power BI

Datorama

Job description

Retailogists blends strategy, design, and technology to turn retail challenges into scalable solutions that drive growth. From brand to backend, we build with intention - so every part of a retail business works better, together. We partner with bold, growth-driven brands, from scaling DTC disruptors to established names in fashion, food, SaaS, B2C and beauty. We balance sharp data with real-world retail instinct, we move fast, and we treat every partnership like it's our own business.

About the Role

Most agencies stop at the Ad account. We don't.

We're looking for a Senior Paid Media Specialist who sees a campaign as one part of a much bigger machine - operations, site, data, customer experience, the whole funnel. You'll own SEM and Paid Social for a portfolio of retail and eCommerce brands, and you'll connect every dollar of spend back to the outcome that actually matters: growth.

If you think in business results, not just impressions - and you'd rather build the strategy than wait for one - keep reading.

Responsibilities

What you'll own

Lead SEM and Paid Social strategy across your client portfolio, with one eye always on overall business growth.

Build, launch, and optimize campaigns on Google, Meta, and TikTok Ads.

Turn performance data into a story - connecting paid media to revenue, not just CTR.

Monitor and tune campaigns relentlessly to hit (and beat) client objectives.

Be the partner your clients trust: clear communication, on-time execution, a real grasp of their business, and recommendations that move the needle.

Run performance check-ins with internal teams and client partners.

Bring sharp decision support to senior leadership.

Qualifications

What you bring

3+ years managing Paid Media (SEM or Social), with real depth in eCommerce and retail.

A certification in Google Ads, Meta Blueprint, GMC, or GA4.

A working understanding of the MarTech landscape - and how paid channels plug into the wider business.

Strong writing: tight ad copy, clear insights.

A track record of driving online sales through performance marketing.

Hands-on experience with GA4 or Adobe Analytics.

Fluency in reporting tools like Looker Studio, Power BI, or Datorama.

Comfort using AI tools (Gemini, Claude, Manus) to work smarter and faster.

The ability to run multiple projects independently - and the cross-functional chops to keep them moving.

You know your way around Shopify+.

You've handled feed management for GMC and Commerce Manager - via partners like DataFeedWatch.

You run toward new challenges instead of away from them.

Canada

Sr. Paid Media Specialist

Full-Time