Senior Digital Marketing Manager

AlayaCare; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An innovative company is seeking a Senior Digital Marketing Manager to lead digital marketing initiatives and optimize paid media strategies. This role involves managing campaigns across various channels, enhancing SEO performance, and analyzing campaign data to drive growth. The ideal candidate will have extensive experience in digital marketing, particularly in a B2B SaaS environment, and will thrive in a collaborative and data-driven setting. Join a team that values transparency and creativity while making a positive impact in the healthcare sector.

Benefits

Equity in a high-growth company

Hybrid work model

Comprehensive benefits

Wellness programs

Professional development support

Engaging social events

Creative office spaces

Qualifications

• 5+ years in digital marketing, SEO, and paid media, ideally in B2B SaaS.
• Proven experience managing LinkedIn Ads and Google Ads.

Responsibilities

• Manage LinkedIn Ads and Google Ads to generate quality leads.
• Optimize ad performance and develop SEO strategies.

Skills

Digital Marketing

SEO

Paid Media

LinkedIn Ads

Google Ads

Analytics Platforms

A/B Testing

Budget Management

Tools

Google Analytics

HubSpot

Salesforce

Job description

About AlayaCare:
At AlayaCare, we're revolutionizing the way home healthcare is delivered. Our leading cloud-based software enables our customers worldwide to manage employees, scheduling, billing, and improve care delivery. We are a rapidly growing SaaS company with 550+ team members across Canada, US, Australia, and Brazil. Our goal is to become the global leader in home healthcare software solutions, empowering providers to achieve better health outcomes. We pride ourselves on an open, transparent culture, a bias for action, and a workplace where authenticity is valued.

About the Role:
We are seeking a Senior Digital Marketing Manager to lead and optimize our paid media, SEO, and digital marketing initiatives to drive pipeline and revenue growth. You will scale our demand generation efforts across search, paid social, and other digital channels. Responsibilities include managing paid media strategies (LinkedIn Ads, Google Ads, etc.), enhancing SEO performance, and improving website conversion paths. Collaborating with marketing leadership, you will analyze campaign data, adjust budgets, and improve marketing efficiency to support our growth objectives. This role is ideal for someone passionate about data-driven marketing, digital performance, and full-funnel strategies.

A Day in the Life:

1. Manage LinkedIn Ads, Google Ads (Search, Display, YouTube), and retargeting campaigns to generate quality leads and maximize ROI.
2. Refine paid social strategies, especially on LinkedIn, including ABM, thought leadership, and conversion campaigns.
3. Optimize ad performance, messaging, and audience segmentation for better conversion and cost efficiency.
4. Develop and execute SEO strategies to increase organic traffic and inbound leads, working with content teams on SEO-driven content.
5. Improve website pages for search visibility, user experience, and conversions.
6. Monitor and analyze KPIs like ROAS, CPL, CTR, pipeline contribution, and organic traffic trends.
7. Conduct A/B testing on ads, landing pages, and website experiences for continuous improvement.
8. Collaborate with marketing operations, sales, and product marketing to align digital efforts with revenue goals.
9. Manage budgets effectively to maximize pipeline contribution while minimizing CAC.

What You Bring to the Team:

• 5+ years in digital marketing, SEO, and paid media, ideally in a B2B SaaS environment targeting Enterprise and Midmarket clients.
• Proven experience managing and optimizing LinkedIn Ads and Google Ads to generate quality leads.
• Strong SEO skills with a track record of increasing organic traffic, rankings, and domain authority.
• Proficiency with analytics platforms like Google Analytics, HubSpot, Salesforce, or similar tools.
• Strategic budget management skills, with a focus on CPL optimization and pipeline impact.
• Highly analytical, comfortable with A/B testing and data-driven decision making.
• Excellent collaborator and communicator, able to align digital marketing with broader sales and revenue strategies.

Location and Travel:
Our hybrid model supports flexible work, requiring regular in-office presence in the Greater Toronto Area, with some remote work flexibility.

Why Join AlayaCare?

• Our products positively impact care workers and recipients.
• Recognized by the Globe and Mail as a Top Growing Company and by Deloitte's Technology Fast 50™.
• Equity in a high-growth, well-funded company.
• Hybrid work with creative office spaces.
• Engaging social, learning, and wellness events and programs.
• Comprehensive benefits, wellness, and professional development support.
• Supportive, transparent, and innovative culture.

If this sounds like the right opportunity, apply today and join a team making a difference in post-acute care. Feel free to share this opportunity with potential candidates.

Visit our website: www.alayacare.com

Our Culture and Inclusion:
We value diversity, equity, inclusion, belonging, and accessibility. All qualified applicants will receive consideration. For accommodations, contact [e-mail]. We do not accept unsolicited agency resumes.