Senior Growth Marketing Manager

Aviron; Toronto; Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative firm is seeking a Senior Growth Marketing Manager to drive customer acquisition and revenue growth through data analysis and experimentation. This role offers the chance to collaborate with cross-functional teams and develop strategies across various marketing channels. With a focus on personal and professional growth, the company provides a supportive environment where creativity thrives. Join a dynamic team dedicated to revolutionizing fitness through gamification technology and make a significant impact in a fast-paced, engaging workplace.

Benefits

$5,000 annual education allowance

Unlimited Essential Days

Employee Stock Ownership Plan

Annual discretionary bonus

Free rower

Team on-sites

100% employer paid benefits

All the best tech

Qualifications

• 6+ years in growth marketing with proven results in data analysis.
• Strong data interpretation and decision-making skills are essential.

Responsibilities

• Analyze performance metrics and conduct A/B testing for optimization.
• Design and implement experiments to test new growth strategies.

Skills

Data Analysis

Digital Marketing

Experimentation

Performance Marketing

Communication

Adaptability

Education

Bachelor’s degree in Marketing

Relevant work experience

Tools

Analytics platforms

A/B testing methodologies

Job description

• Greater Toronto Area, ON - Remote (within location)

Aviron , a standout Y-Combinator-backed company, transforms fitness through its innovative game-based workout equipment, pioneering the future of fitness entertainment. Y-Combinator, renowned for nurturing groundbreaking startups like Airbnb, Dropbox, and Instacart, has been instrumental in Aviron's journey. With an infusion of $23.5M USD in funding, we've been experiencing exponential double digit growth annually since our inception.

Founded on the principle of making fitness engaging through advanced gamification technology, Aviron is more than just a product; it's a vision to revolutionize how our community stays motivated. Our unique approach combines the enjoyment of gaming with the benefits of exercise, crafting an experience that's fun, effective and even addictive.

We invite you to explore our community and witness the impact of Aviron firsthand.

Aviron is right for you if

• You’re looking for a role that prioritizes personal and professional growth
• You're looking for a flat organization with friendly people that values merit (i.e. good work)
• You're self-motivated and produce amazing work
• You’re not down with office politics
• You want to own your work, start to finish
• You want to be provided with ample support and resources (i.e. budget) to complete said work
• You are looking to make an impact and see your work drive growth

Position Overview
We are seeking an experienced and results-driven Senior Growth Marketing Manager to focus on data analysis, experimentation, and supporting performance marketing channels. Must have DTC experience.

This individual will be an analytic and creative person who can expand our paid acquisition efforts across multiple channels and will develop and execute strategies to drive customer acquisition, retention, and revenue growth. We’re looking for a well rounded marketer with experience in using data driven frameworks and insights to prioritize our efforts. This role will collaborate with cross-functional teams (Design, Development, and Product) to develop strategic frameworks for new channels (e.g., Affiliates, Direct Mail, Influencer), execute A/B test campaigns, analyze performance, and refine strategies for a smooth and efficient ramp-up.

Responsibilities

• Data Analysis and Optimization: Analyze performance metrics, conduct A/B testing, and derive insights to enhance performance across web and marketing channels
• Experimentation: Design and implement high velocity experiments to test new growth strategies, unlock new acquisition channels, and optimize existing ones
• Performance Marketing: Support external resources and manage budgets while relentless optimizing our paid acquisition efforts
• Project Management: Drive strategy of key growth marketing initiatives, prioritize and manage projects and budgets at scale
• Conversion Rate Optimization: Strategize and support Conversion Rate Optimization efforts to increase conversion rates across the customer journey
• Cross-functional Collaboration: Align marketing efforts with business goals through close work with product, sales, and customer success teams
• Market Research and Competitive Analysis: Understand customer needs and behaviors, and analyze competitor activities
• Other duties as assigned

Qualifications

• Education: Bachelor’s degree in Marketing or a related field, or relevant work experience
• Experience: +6 years in growth marketing, digital marketing in a DTC field with proven results in data analysis and experimentation
• Technical Skills: Proficiency in data analysis, analytics platforms, and A/B testing methodologies
• Channels: Varying levels of experience with paid acquisition channels, with an emphasis on Affiliate Marketing, Influencer, and Direct Mail
• Analytical Mindset: Strong data interpretation and decision-making skills; able to ask the right questions and make recommendations
• Experimentation: Experience in designing and implementing marketing experiments; basic understanding of statistics and what makes an experiment statistically significant
• Performance Marketing: Foundational understanding of performance marketing channels and optimization techniques; understanding of omnichannel marketing and how various marketing channels affect each other
• Communication: Strong written and verbal communication abilities. You’re comfortable challenging ideas and equally comfortable having your own ideas challenged
• Adaptability: Ability to thrive in a fast-paced environment with a proactive and flexible approach to change
• Autonomous: Able to prioritize autonomously in the short and long term; able to work with minimal direction
  

What we offer

• $5,000 annual education allowance. Because we care about your development and professional growth
• Unlimited Essential Days. Vacation days should be for just that, vacation. That’s why we have paid essential days to use for those crappy unforeseen events
• Employee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pie
• Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work
• Free rower. Row along with the Aviron community
• Team on-sites. We know remote work can feel, well, remote. That’s why we get our team together in our Toronto office 3x a year
• 100% employer paid benefits. Improving the health and happiness of our employees
• All the best tech. An apple laptop and a big ass screen

Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations, please let us know.