Senior AI-Driven Demand Gen Manager - Remote

Fresche Solutions Inc.; Montreal; Remote; CAD 90,000 - 130,000; Full time

Job summary

Fresche Solutions Inc. in Montreal is seeking a Demand Generation Manager to accelerate pipeline across modernisation, managed services and cloud offerings. This AI-first role rewards creative thinking and hands-on execution, turning insights into engaged buyers.

You will lead MOFU programs, orchestrate multi-channel campaigns, and partner with Product Management, Sales and partners to fuel growth and keep Fresche at the forefront of IBM i modernization.

Qualifications

• 5+ years in B2B demand generation.
• Experience across paid, organic, SEO/AEO, and third-party channels.
• Experience marketing managed services, cloud, or IT infrastructure.
• Experience partnering with Product Management, Sales, and channel partners.

Responsibilities

• Lead creative direction, messaging, and campaign concepts.
• Own MOFU programs—assessments, ROI tools, case studies, demos.
• Run an AI-first engine for research, segmentation, personalization, reporting.
• Coordinate across paid, organic, SEO/AEO, and third-party channels.
• Partner with Product Management, Sales, and channel partners to feed market insight.
• Drive demand across three audiences and align with BU Sales on lead hand-off.

Skills

B2B demand gen

AI-first mindset

Creative thinker

Channel diversification

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

Funnel data fluency

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

Job description

Fresche Solutions Inc. in Montreal is seeking a Demand Generation Manager to accelerate pipeline across modernisation, managed services and cloud offerings. This AI-first role rewards creative thinking and hands-on execution, turning insights into engaged buyers.

You will lead MOFU programs, orchestrate multi-channel campaigns, and partner with Product Management, Sales and partners to fuel growth and keep Fresche at the forefront of IBM i modernization.