Senior CRM & Lifecycle Marketing Leader (Hybrid)

Pet Valu Canada Inc. (Company); Markham; Hybrid; CAD 120,000 - 160,000; Full time

Job summary

Pet Valu Canada Inc. is seeking a Senior Manager, CRM & Lifecycle Marketing in Markham, Ontario.

This hybrid, full-time role leads the customer engagement strategy across email, SMS, push notifications, and in-app messaging to drive acquisition, activation, retention, and loyalty. You will design and optimize customer journeys, leverage analytics to personalize experiences, and collaborate with Loyalty, Analytics, Digital, Merchandising, and external partners to elevate lifecycle marketing.

Qualifications

• 8+ years of progressive experience in CRM, Lifecycle Marketing, Customer Engagement, Loyalty Marketing, Retention Marketing, Marketing Automation, or related customer-focused disciplines.
• 3+ years of people leadership experience, including coaching, mentoring, and developing high‑performing teams.

Responsibilities

• Develop and execute Pet Valu's CRM and lifecycle marketing strategy across email, SMS, push, in-app, and future owned channels.
• Define customer lifecycle journeys that support acquisition, activation, retention, reactivation, and loyalty engagement objectives.
• Establish channel strategies, communication principles, and contact policies that balance customer experience and commercial performance.
• Partner with Loyalty, Merchandising, Digital, and Analytics teams to prioritize customer engagement opportunities.
• Design, implement, and optimize customer journeys using customer data, behavioral triggers, and business priorities.
• Deliver personalized customer communications across lifecycle stages and pet ownership moments.
• Execute programs that increase purchase frequency, customer retention, loyalty participation, and app engagement.
• Ensure campaigns and journeys are delivered consistently and effectively across all CRM channels.
• Owns: Bloomreach Engagement platform business administration and CRM platform optimization.

Skills

CRM & Lifecycle Marketing

People leadership

Marketing Automation

Customer Engagement

Job description

Pet Valu Canada Inc. is seeking a Senior Manager, CRM & Lifecycle Marketing in Markham, Ontario.

This hybrid, full-time role leads the customer engagement strategy across email, SMS, push notifications, and in-app messaging to drive acquisition, activation, retention, and loyalty. You will design and optimize customer journeys, leverage analytics to personalize experiences, and collaborate with Loyalty, Analytics, Digital, Merchandising, and external partners to elevate lifecycle marketing.