Loyalty Marketing Lead – CRM & Lifecycle (Hybrid)

Nestlé S.A.; Montreal; Hybride; CAD 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Health and Dental benefits

Pension plan

3 weeks vacation + personal days

Hybrid work arrangements

Education Assistance & Tuition Reimb.

Bonus eligibility

Résumé du poste

Nestlé Canada is seeking a Loyalty Marketing Specialist to design and optimize customer lifecycle and loyalty initiatives in a hybrid role based in Montreal. You will drive onboarding, welcome journeys, win-back programs and loyalty activations that enhance engagement and keep customers returning.

The ideal candidate brings a strong CRM mindset, 4–5 years in loyalty marketing, and proven ability to partner across Marketing, eCommerce, Retail, Finance, IT and Customer Service while analyzing data

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field
• 4–5 years of CRM, loyalty marketing, or customer lifecycle marketing experience
• Experience in direct-to-consumer, retail, e-commerce, FMCG, or subscription-based businesses
• Experience managing loyalty or membership programs and marketing automation is a strong asset
• Strong understanding of CRM and lifecycle marketing principles (LTV, ROI, acquisition, churn, retention)
• Experience managing D2C communications (Emails, SMS, Push notifications)
• Excellent project management and communication skills
• Bilingualism in English and French is required for collaboration across Canadian and global teams

Responsabilités

• Develop, execute, and optimize end-to-end customer lifecycle and loyalty initiatives to drive engagement and lifetime value
• Own CRM communication strategy across email, SMS, push notifications and other channels
• Collaborate with Marketing, eCommerce, Retail, Finance, IT, Supply Chain and Customer Service teams on lifecycle plans
• Monitor KPIs: retention, reactivation, engagement, LTV, purchase frequency and churn; provide improvement recommendations
• Lead end-to-end campaign and project delivery from planning to post-campaign analysis
• Coordinate cross-functional efforts to ensure on-time, on-budget execution
• Stay informed on loyalty marketing trends and best practices to improve customer experiences

Connaissances

CRM mindset

Lifecycle marketing

Data-driven

Analytical skills

Project management

Cross-functional collaboration

Bilingual English/French

Formation

Bachelor's degree in Marketing, Business Administration, Management, Communications

Outils

Marketing automation platforms

Excel

PowerPoint

Description du poste

Nestlé Canada is seeking a Loyalty Marketing Specialist to design and optimize customer lifecycle and loyalty initiatives in a hybrid role based in Montreal. You will drive onboarding, welcome journeys, win-back programs and loyalty activations that enhance engagement and keep customers returning.

The ideal candidate brings a strong CRM mindset, 4–5 years in loyalty marketing, and proven ability to partner across Marketing, eCommerce, Retail, Finance, IT and Customer Service while analyzing data