Senior Content Marketing Specialist

Trudell-Medical-International; London; On-site; CAD 70,000 - 110,000; Full time

Job summary

Trudell-Medical-International is seeking a Senior Content Marketing Specialist to lead the creation, management, and optimization of content across distributors and TMI channels, driving brand awareness, subscriber growth, and demand generation.

You will own content strategy, oversee cross-channel campaigns, mentor creators, and report KPIs, ensuring SEO, UX, and CMS best practices across major platforms.

Qualifications

• Diploma or higher in marketing or related field.
• Experience with content marketing or demand generation.
• 5+ years of experience in marketing.
• Exceptional writing and storytelling skills.
• Proficiency with major social platforms (LinkedIn, Facebook, Instagram, Vimeo, YouTube, Twitter).
• Expertise in social media advertising, SEM, and SEO.
• Advanced knowledge of digital analytics tools.
• Knowledge of UX design and usability principles.
• Experience with web CMS systems (Drupal, WordPress).
• Proficiency in Microsoft Office and Canva; Adobe Creative Suite preferred.
• Experience mentoring or coaching junior team members.

Responsibilities

• Lead development and execution of the content marketing strategy.
• Oversee omni-channel campaign planning across TMI and distributors.
• Develop and maintain annual editorial calendar.
• Lead loyalty marketing strategy for patients and providers.
• Create high-value content for diverse audiences and formats; optimize for search.
• Coach in-house and external content creators.
• Distribute assets to publishing partners to maximize ROI.
• Grow subscribers and on-platform engagement across key channels.
• Oversee global publishing schedule and regional localization.
• Monitor KPIs and report insights; drive data-driven optimization.
• Ensure compliance with health and safety legislation.

Skills

Exceptional writing

Storytelling

Social media expertise

SEO

Digital analytics

UX knowledge

CMS systems

Mentoring / coaching

Content optimization

Education

Diploma or higher in marketing

Tools

LinkedIn

Facebook

Instagram

Vimeo

YouTube

Twitter

WordPress

Drupal

Canva

Adobe Creative Suite

Job description

Senior Content Marketing Specialist

Purpose

Lead the creation, management, and optimization of compelling content across distributors and TMI managed channels to drive brand awareness, engage target audiences, secure subscribers, and grow demand.

Responsibilities Include

Content Strategy

• Lead the development and execution of the content marketing strategy in alignment with the broader TMI brand strategy, business goals and target audience personas
• Lead omni-channel campaign planning and implementation, working across channels managed by both TMI and distributors
• Develop and maintain annual editorial calendar to promote stakeholder alignment to key deadlines
• Develop and lead the TMI loyalty marketing strategy for both patients and health care providers, maximizing new subscriber growth and ongoing subscriber engagement

Content Creation

• Research, recommend, and develop compelling, high-value content for a variety of audiences, channels, and formats, ensuring assets are consistent with brand standards and optimized for search
• Coach in-house and external content creators – including HCPs/KOLs - to meet content and brand standards
• Package, distribute and maintain assets to key publishing partners – including distributors, associations, and internal team members – to maximize content usage and ROI

Social Community Management

• Lead growth of subscribers and on-platform engagement across key organic social media channels
• Lead the global content publishing schedule across platforms, including overseeing regional publishing to maintain audience relevance and brand coherence
• Develop and lead partner content programs, including influencers, employees, and user-generated content
• Ensure audience comments, messages, and mentions are acknowledged/responded to in a timely manner
• Monitor and elevate issues and complaints in accordance with TMI policies

Success Measurement & Reporting

• Recommend, monitor, and report on KPIs to ensure content strategy is meeting business and brand objectives
• Lead content marketing KPI reporting to key business stakeholders, focusing on data-driven insights
• Recommend and implement campaign and content optimization based on data-driven insights

Health and Safety

• Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS

• Diploma or higher in marketing or a related field of study
• Previous experience with content marketing or demand generation
• 5+ years of experience in marketing
• Exceptional writing and storytelling skills (comfortable posting on social and web platforms, blogging, etc.) is required
• Proficiency working with business functions of social media platforms including LinkedIn, Facebook, Instagram, Vimeo, YouTube, and Twitter
• Expertise in social media advertising, search engine marketing, and Search Engine Optimization
• Advanced knowledge of digital analytics tools
• Knowledge of user experience (UX) design and usability principles
• Experience with web CMS systems (Drupal, WordPress, etc.)
• Proficiency in Microsoft Office [Word, Excel, PowerPoint, Outlook] and Canva; Adobe Creative Suite is preferred
• Experience in mentoring or coaching junior team members