Head of Marketing

Fitt Talent Partners; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Fitt Talent Partners and a venture-backed health-tech startup are seeking a strategic, hands-on marketing leader in Toronto to build and scale the marketing function. You will drive growth across B2B2C channels, translate clinical concepts into consumer messaging, and manage internal and external partners across web, email, CRM, and events.

You will lead the team, shape go-to-market plans, optimize conversions, and guide brand initiatives, with a hybrid Toronto schedule.

Qualifications

• Five or more years of experience in marketing, project management, or marketing leadership.
• Experience in consumer health, wellness, food, food-tech, nutrition, medical products, or another regulated consumer category.
• Strong background in brand, consumer, product, or e-commerce marketing across B2B, B2C, or B2B2C business models.
• Experience improving conversion through customer journey, content, website, email, e-commerce, or funnel experimentation.
• Ability to translate complex clinical or technical information into clear, approachable consumer messaging.
• Experience developing and managing multiple channels, including web, email, CRM, social media, search, public relations, events, and sales enablement.
• Demonstrated success managing people, agencies, vendors, or fractional service providers.
• Strong project-management skills with the ability to oversee multiple priorities and partners simultaneously.
• Experience developing go-to-market strategies and launching new products or services.
• Ability to analyze performance data, identify opportunities, and make recommendations based on results.
• Excellent communication, collaboration, and relationship-building skills.
• Experience working in a startup or growth-stage environment is strongly preferred.
• Passion for improving health outcomes and helping shape the future of healthcare through nutrition.

Responsibilities

• Build and execute the company’s marketing strategy across its B2B2C business model.
• Manage, coach, and develop the internal marketing team.
• Determine which capabilities should be built internally and which should remain with external partners.
• Lead hiring, agency selection, and vendor-management processes as needed.
• Develop and execute a conversion-rate optimization strategy across the patient journey.
• Test messaging, content, and digital experiences to identify the strongest conversion levers.
• Create a best-in-class experience for patients engaging through the website, phone, e-commerce, and digital-health channels.
• Use CRM, email, SMS, e-commerce, chat, social media, and other automation tools to improve engagement and conversion.
• Partner with sales to attract and retain surgeon customers and strengthen relationships with their teams.
• Create and improve sales materials based on evolving market needs.
• Ensure the company remains top of mind and adds value to surgeon practices without creating unnecessary burden.
• Build inbound demand through content, search, social media, advertising, and other relevant channels.
• Oversee trade shows, educational programs, and other marketing events.
• Lead brand initiatives across messaging, packaging, web, content, social media, public relations, advertising, events, and sales materials.
• Translate clinical science into clear, empowering messaging that helps patients make informed and healthy choices.
• Direct internal and external creative resources to ensure consistent, effective execution across channels.
• Develop and execute go-to-market strategies for new products and services.
• Lead product rollouts and limited-market releases.
• Partner across the organization to align messaging, channels, resources, and execution.
• Stay closely connected to surgeon, staff, and patient needs.
• Monitor changing market conditions and adapt marketing strategies accordingly.
• Partner with research and development to help influence the innovation roadmap.
• Lead day-to-day relationships with creative, web, email, and other fractional partners.
• Establish clear priorities, deliverables, timelines, and measures of success.
• Ensure marketing resources and budgets are directed toward the strongest opportunities.
• Analyze performance and use data to guide recommendations and decisions.

Skills

Marketing leadership

Consumer health marketing

Brand and e-commerce marketing

Conversion optimization

Translate clinical info to consumer

Multi-channel marketing

People management

Project management

Go-to-market strategies

Data-driven decision making

Communication & collaboration

Startup/growth-stage experience

Health outcomes focus

Job description

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a venture-backed, food-as-medicine startup developing evidence-based nutrition products that support patients before and after surgery and improve outcomes in musculoskeletal health.

About You

You are a strategic but hands-on marketing leader who thrives in a fast-moving startup environment. You are comfortable navigating ambiguity, testing new ideas, managing multiple partners, and moving between high-level planning and direct execution. You are also a collaborative, low-ego leader who values strong relationships and team success.

Skills, Experience, and Qualifications

• Five or more years of experience in marketing, project management, or marketing leadership.

• Experience in consumer health, wellness, food, food-tech, nutrition, medical products, or another regulated consumer category.

• Strong background in brand, consumer, product, or e-commerce marketing across B2B, B2C, or B2B2C business models.

• Experience improving conversion through customer journey, content, website, email, e-commerce, or funnel experimentation.

• Ability to translate complex clinical or technical information into clear, approachable consumer messaging.

• Experience developing and managing multiple channels, including web, email, CRM, social media, search, public relations, events, and sales enablement.

• Demonstrated success managing people, agencies, vendors, or fractional service providers.

• Strong project-management skills with the ability to oversee multiple priorities and partners simultaneously.

• Experience developing go-to-market strategies and launching new products or services.

• Ability to analyze performance data, identify opportunities, and make recommendations based on results.

• Excellent communication, collaboration, and relationship-building skills.

• Experience working in a startup or growth-stage environment is strongly preferred.

• Passion for improving health outcomes and helping shape the future of healthcare through nutrition.

Key Responsibilities

Lead the Marketing Function

• Build and execute the company’s marketing strategy across its B2B2C business model.

• Manage, coach, and develop the internal marketing team.

• Determine which capabilities should be built internally and which should remain with external partners.

• Lead hiring, agency selection, and vendor-management processes as needed.

Drive Conversion and the Consumer Experience

• Develop and execute a conversion-rate optimization strategy across the patient journey.

• Test messaging, content, and digital experiences to identify the strongest conversion levers.

• Create a best-in-class experience for patients engaging through the website, phone, e-commerce, and digital-health channels.

• Use CRM, email, SMS, e-commerce, chat, social media, and other automation tools to improve engagement and conversion.

Support Customer Acquisition and Retention

• Partner with sales to attract and retain surgeon customers and strengthen relationships with their teams.

• Create and improve sales materials based on evolving market needs.

• Ensure the company remains top of mind and adds value to surgeon practices without creating unnecessary burden.

• Build inbound demand through content, search, social media, advertising, and other relevant channels.

• Oversee trade shows, educational programs, and other marketing events.

Oversee Brand and Consumer Marketing

• Lead brand initiatives across messaging, packaging, web, content, social media, public relations, advertising, events, and sales materials.

• Translate clinical science into clear, empowering messaging that helps patients make informed and healthy choices.

• Direct internal and external creative resources to ensure consistent, effective execution across channels.

Bring New Products and Services to Market

• Develop and execute go-to-market strategies for new products and services.

• Lead product rollouts and limited-market releases.

• Partner across the organization to align messaging, channels, resources, and execution.

Capture Customer and Consumer Insights

• Stay closely connected to surgeon, staff, and patient needs.

• Monitor changing market conditions and adapt marketing strategies accordingly.

• Partner with research and development to help influence the innovation roadmap.

Manage Agencies and Marketing Performance

• Lead day-to-day relationships with creative, web, email, and other fractional partners.

• Establish clear priorities, deliverables, timelines, and measures of success.

• Ensure marketing resources and budgets are directed toward the strongest opportunities.

• Analyze performance and use data to guide recommendations and decisions.

This position is based in Toronto, Ontario, and follows a hybrid schedule with three days per week in the office.