Marketing Specialist - Ad Creative & SEO Content (HYBRID)

Cloudcure; Canada; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Work on impactful healthcare product

High ownership and impact on growth

Collaborative team environment

Opportunity to shape marketing foundations

Job summary

A virtual healthcare platform is seeking a Marketing Specialist to own ad creative development and SEO-driven content strategies. This role focuses on increasing acquisition, engagement, and conversion across various digital platforms. The ideal candidate will have 2-4 years in digital marketing, a strong background in writing ad copy, and familiarity with SEO best practices. Join a collaborative, remote-first environment dedicated to improving patient access to care.

Qualifications

• 2-4+ years of experience in digital marketing, specifically in content and growth marketing.
• Proven ability to write ad copy that converts and understand SEO.
• Experience with healthcare or regulated industries is a plus.
• Comfortable working with healthcare or regulated industries (or willing to learn).
• Data-informed mindset: you understand how creative impacts performance.
• Strong writing skills with the ability to adapt tone for different audiences.

Responsibilities

• Develop ad creatives for multiple platforms including Google and Meta.
• Optimize SEO-driven blog content and website copy.
• Collaborate across teams to ensure content accuracy and improve conversions.
• Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS.
• Translate healthcare concepts into clear, compliant, and compelling messaging.
• Write and optimize SEO-driven blog content, landing pages, and website copy.
• Conduct keyword research and align content with search intent.
• Improve on-page SEO (headings, meta titles, descriptions, internal linking).
• Support content updates across core service pages and program pages.
• Ensure content is accurate, patient-friendly, and aligned with healthcare standards.
• Work closely with product, operations, and clinical teams to ensure content accuracy.
• Align ad creative with landing pages to improve conversion rates.
• Support campaign launches with cohesive messaging across paid and organic channels.

Skills

Digital marketing

Content marketing

SEO best practices

Ad copywriting

Data analysis

Collaboration

Tools

Google Search Console

Ahrefs

SEMrush

Meta Ads Manager

Job description

About Cloudcure

Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes across Canada.

Were looking for a Marketing Specialist who can own ad creative development and SEO-driven content, helping us increase acquisition, engagement, and conversion across paid and organic channels.

What You willDo

Ad Creative & Performance Marketing

• Develop high-performing ad creatives for Meta, Google, TikTok, and other paid channels
• Write and iterate on ad copy, headlines, hooks, and CTAs based on performance data
• Collaborate with growth and marketing teams to test messaging, creatives, and formats
• Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS
• Translate healthcare concepts into clear, compliant, and compelling messaging

SEO Content & Website Optimization

• Write and optimize SEO-driven blog content, landing pages, and website copy
• Conduct keyword research and align content with search intent
• Improve on-page SEO (headings, meta titles, descriptions, internal linking)
• Support content updates across core service pages and program pages
• Ensure content is accurate, patient-friendly, and aligned with healthcare standards

Cross-Functional Collaboration

• Work closely with product, operations, and clinical teams to ensure content accuracy
• Align ad creative with landing pages to improve conversion rates
• Support campaign launches with cohesive messaging across paid and organic channels

What Were Looking For

• 2-4+ years of experience in digital marketing, content marketing, or growth marketing
• Strong experience writing ad copy that converts
• Solid understanding of SEO best practices and content optimization
• Comfortable working with healthcare or regulated industries (or willing to learn)
• Data-informed mindset: you understand how creative impacts performance
• Strong writing skills with the ability to adapt tone for different audiences
• Experience with tools like Google Search Console, Ahrefs/SEMrush, Meta Ads Manager, or similar (nice to have)

Nice to Have

• Experience in healthcare, wellness, or telehealth
• Familiarity with CRO principles and landing page optimization
• Basic design sense (Canva, Figma, or creative briefing experience)
• Experience working in startups or fast-moving environments

Why Join Cloudcure

• Work on a product that directly improves patient access to care
• High ownership and real impact on growth
• Remote-first, collaborative team
• Opportunity to shape marketing foundations as we scale