Senior Category Development Manager

Clover Leaf Seafoods; Ontario; On-site; CAD 80,000 - 110,000; Full time

Job summary

Clover Leaf Seafoods is seeking a Senior Category Development Manager to lead customer-centric category strategies. This role involves collaborating with retail partners, analyzing market data, and providing actionable insights to enhance category performance. The successful candidate will have a strong background in Category Management and a passion for driving growth in the seafood industry.

Benefits

Wellness benefits

Employer-paid health and dental premiums

Employee Assistance Program

Company matching pension plan

Qualifications

• 5+ years of experience in Category Management, Sales, or Marketing within the CPG industry.
• Experience in the Canadian retail market and/or seafood category is an asset.
• Proficient in Microsoft Office, especially Excel and PowerPoint.

Responsibilities

• Develop and maintain strong relationships with retail partners.
• Analyze category performance and consumer trends.
• Collaborate with Marketing and Sales to align strategies.

Skills

Analytical skills

Collaboration

Strategic thinking

Interpersonal skills

Education

Bachelor’s degree in business, marketing, or related field

MBA preferred

Tools

NielsenIQ

Blue Yonder

Circana

Job description

Direct message the job poster from Clover Leaf Seafoods

Senior Category Development Manager

In 1889 the Clover Leaf brand was first introduced to Canadians when the company began operating the first commercial salmon cannery on the Fraser River near Vancouver, British Columbia.

Over the last 135 years, Clover Leaf has grown to offer a variety of seafood products including canned tuna, salmon, sardines, oysters, mussels, clams, and shrimp. Clover Leaf is consistently voted by Canadians as the #1 most trusted brand for canned seafood. Today, canned seafood is bought by 70% of Canadians. Clover Leaf is the #1 brand in the category, with over 40% share of the market and 90% brand awareness. Clover Leaf Seafoods offers seafood under the Clover Leaf and Brunswick brands. Brunswick is the #1 brand of canned sardines in Canada. Our International division, Bumble Bee Seafoods International, exports to over 40 countries around the world, and Brunswick is the #1 brand of Sardines in the Caribbean region.

Clover Leaf Seafoods, along with our U.S. affiliate, Bumble Bee Foods, form one of North America’s largest branded seafood companies. In 2020, Clover Leaf Seafoods, along with Bumble Bee Foods, was acquired by our long-time partner, FCF Company Ltd. FCF is a privately held company and one of the world’s largest marine trading companies, with 50 years of experience in the supply of tuna and other seafood. With FCF as a strong strategic owner, Clover Leaf Seafoods is well-positioned for future growth.

Our Beliefs: Delicious, protein-rich, versatile, convenient, and affordable. We believe seafood is one of the greatest foods on the planet.

Our Purpose: Feeding people’s lives through the power of the ocean.

Our How: Trusted brands offering seafood products that are delicious, nutritious, and accessible.

As a company of seafood lovers, we have made it our mission to discover new, innovative, and more sustainable ways to source foods from the ocean for our family of brands and help others discover seafood goodness. We offer the largest range of certified sustainable seafood in the canned seafood category.

Senior Category Development Manager

Reporting to the Director, Sales Strategy, the primary objective of this role is to lead the development and execution of customer-centric category strategies, focusing on collaboration with retail partners to drive category growth and maximize business opportunities. This role will work cross-functionally with Marketing, Sales and Revenue Growth Management to analyze data, identify trends, and provide actionable insights to improve category performance. The successful candidate will serve as a trusted advisor to retail customers, delivering tailored strategies and solutions that align with Clover Leaf’s business objectives.

What You’ll Do Here:

• Develop and maintain strong relationships with retail partners to understand their goals, challenges and opportunities.
• Provide detailed category reviews, presentations and insights tailored to customer needs to drive mutually beneficial outcomes.
• Analyze category performance, consumer trends and market data to develop strategies that enhance category growth.
• Lead the creation of actionable plans for assortment, pricing, shelving and promotions based on insights and collaboration with key stakeholders.
• Collaborate with retail partners on planogram reviews and recommendations to optimize shelf space and improve category performance.
• Utilize data-driven insights to create and present space management strategies that align with customer and Clover Leaf objectives.
• Partner with Marketing and Revenue Growth Management to align brand strategies and ensure execution at the customer level.
• Work closely with Sales to develop retailer-specific plans that drive both category and Clover Leaf brand performance.
• Use syndicated and customer data to provide actionable insights and recommendations to internal teams and retail partners.
• Monitor and report on category and market performance, identifying risks and opportunities to inform decision-making.
• Identify innovative solutions to category challenges and implement strategies that address customer-specific needs.
• Stay ahead of industry trends to proactively adapt strategies and maintain a competitive edge.

What You Bring to the Team:

• Bachelor’s degree in business, marketing, or related field. MBA preferred.
• 5+ years of experience in Category Management, Sales, or Marketing within the Consumer-Packaged Goods (CPG) industry.
• Experience in the Canadian retail market and/or seafood category is an asset.
• Strong analytical skills and experience using syndicated data and Space Planning tools (e.g., NielsenIQ, Blue Yonder, Circana, and retailer POS systems).
• Proven ability to collaborate cross-functionally and with external customers.
• Strategic thinker with the ability to develop and execute data-driven strategies.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Solution-oriented and innovative mindset with a results-driven approach.
• Exceptional attention to detail and organizational skills.
• Strong interpersonal skills with a focus on building and maintaining relationships.

Why Work for Clover Leaf Seafoods?

• We are a medium-sized company with a collaborative and inclusive culture.
• We work efficiently as a team and provide an environment where you can make an impact on the business.
• As part of our “focus forward” value to build the future for our company, we are committed to continuously evolving and learning together as a team.
• We are proudly a “people-focused” company, knowing that the best and only true way to achieve our company mission is through our people.

What we offer:

• Engaging and agile workplace culture, collaborative and inclusive teams,
• Investing in our people through numerous learning and development programs such as GROW.
• A variety of wellness benefits, employer-paid health and dental premiums, Employee Assistance Program, access to virtual health care, and more.
• Commitment to resource sustainability.
• Recognition and rewards through our programs.
• Company matching pension plan.

Clover Leaf Seafood fosters diversity, inclusion and belonging within and across our organization. We welcome all to apply, including women, visible minorities, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity. Interested applicants can apply directly.

Clover Leaf Seafood is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Manufacturing

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