Senior Buyer, Programmatic

dentsu; Toronto; On-site; CAD 70,000 - 85,000; Full time

Job summary

A leading company in the marketing sector is seeking a Senior Buyer, Programmatic, to optimize digital media campaigns and drive results. The ideal candidate will have extensive experience with programmatic technologies and a strong analytical skill set. This role involves managing campaigns, developing strategies, and engaging with partners to maximize client value. Join a diverse team committed to innovation and excellence in the marketing landscape.

Benefits

Medical

Dental

RRSP

Paid Time Off

Qualifications

• At least 3 years of hands-on experience with programmatic platforms.
• Proven track record of achieving results in KPIs and investment pacing.

Responsibilities

• Optimize campaign performance and ensure KPI delivery.
• Train and develop Programmatic Trading Coordinators.
• Analyze data and communicate findings.

Skills

Problem Solving

Critical Analysis

Communication

Project Management

Education

Post-secondary degree in administration, communications, marketing

Tools

DV360

Adobe

Amazon

StackAdapt

Trade Desk

Job description

We are Dentsu. We innovate the way brands are built. That means we do things differently so they’re better than before. In this way, we make our clients’ most important marketing assets—their brands—win in a changing world. Dentsu is innovating the way brands are built for its clients through its best-in-class expertise and capabilities in media, CRM, and creative communications services. Dentsu is headquartered in London and operates in 145 countries worldwide with more than 50,000 dedicated specialists.

Job Description

The Senior Buyer, Programmatic, is primarily responsible for driving results by optimizing in-platform efficiencies and achieving client KPIs. As a trader, they should have comprehensive knowledge of the technology marketplace and a strong perspective on how to maximize value for clients across platforms and partners. The role involves devising and executing programmatic strategies, recommending data-driven approaches, and promoting data compliance within the team and organization. The Senior Buyer manages campaigns, provides guidance to reports, maintains key partnerships, and troubleshoots inventory and performance issues. The ideal candidate will have at least two years of experience in digital media, working with programmatic technologies and understanding the digital technology landscape.

Accountabilities :

• Ensure quality assurance and control during campaign setup and reporting.
• Take full responsibility for campaign optimizations, pacing, and KPI delivery daily.
• Understand ad serving, attribution modeling, cross-device tracking, and third-party verification tools.
• Conduct advanced optimization analysis, including inventory, geo-targeting, and win/loss assessments.
• Train and develop Programmatic Trading Coordinators.
• Analyze data, interpret insights, and communicate findings to optimize performance.
• Activate audience data across multiple channels and platforms.
• Engage with supply-side partners to understand Martech and data capabilities in the Canadian market and develop informed opinions.
• Support new business initiatives as directed.

Qualifications

• Post-secondary degree in administration, communications, marketing, or a related field.
• At least 3 years of hands-on experience with programmatic platforms, including major DSPs (DV360, Adobe, Amazon, StackAdapt, Trade Desk, etc.).
• Proven track record of achieving results in KPIs and investment pacing.
• Strong problem-solving and critical analysis skills.
• Ability to analyze and interpret large datasets.
• Excellent communication and writing skills.
• Strong project management skills with team leadership experience.

Additional Information

The salary range for this position is $70k-$85k, adjusted based on experience, knowledge, and skills. Benefits include medical, dental, RRSP, paid time off, and others for permanent employees.

We believe diverse ideas, perspectives, and backgrounds foster a stronger, more creative work environment that yields better business results. We aim to create workplaces that reflect our clients and where everyone feels empowered to bring their authentic selves. We are committed to accessibility and encourage candidates from all ability levels to apply. If you need accommodations during the application or interview process, please contact us to discuss your needs.