Senior Brand & Growth Marketing Leader

Goeasy; Mississauga; Hybride; CAD 132 000 - 155 000; Plein temps

Avantages offerts par ce poste

RRSP matching

Annual bonus

Employee discounts

On-site gym

Résumé du poste

goeasy is seeking a Senior Manager, Brand & Integrated Marketing to lead brand strategy and activation across customer touchpoints. You will guide the Brand & Creative Centre of Excellence, drive integrated campaigns, and ensure metrics-driven decision making in a fast-growth environment.

You will partner with Marketing, Product, Customer Experience, Analytics, and Legal to align priorities, manage budgets, and deliver measurable business impact.

Qualifications

• 7+ years in brand management, integrated marketing, or related field.
• Proven success developing and executing brand strategies and campaigns.
• Strong understanding of brand governance, CX, and business performance metrics.
• Experience leading agency partnerships and creative development.
• MBA or related advanced education is an asset.

Responsabilités

• Lead brand strategy development and governance across channels.
• Head Brand & Creative Centre of Excellence and establish brand standards.
• Develop and execute integrated marketing campaigns with clear objectives and budgets.
• Own brand health and measurement frameworks; translate insights into actions.
• Lead cross-functional collaboration with Marketing, Product, Analytics, and Finance.
• Drive budgeting, governance, and accountable KPIs for marketing initiatives.

Connaissances

Brand management

Integrated marketing

Strategic thinking

Leadership

Stakeholder management

Formation

Bachelor's degree in Marketing/Business/Communications

Description du poste

goeasy is seeking a Senior Manager, Brand & Integrated Marketing to lead brand strategy and activation across customer touchpoints. You will guide the Brand & Creative Centre of Excellence, drive integrated campaigns, and ensure metrics-driven decision making in a fast-growth environment.

You will partner with Marketing, Product, Customer Experience, Analytics, and Legal to align priorities, manage budgets, and deliver measurable business impact.