Senior Manager, Marketing Process

goeasy Ltd.; Mississauga; On-site; CAD 127,000 - 150,000; Full time

Benefits offered by this job

RRSP matching

Employee share purchase plan

Annual bonus

Employee discounts

MAT & PAT leave top-up

Financial literacy learning

Volunteer days

Virtual doctor appointments

Modular benefits package

On-site gym

Tuition assistance

Charitable donations

Internal development training

Modern office & games room

Job summary

goeasy Ltd. in Mississauga is seeking a Senior Manager, Marketing Process to design, govern, and continuously improve marketing processes and operating models across the organization.

You will own customer communications, consent management, CASL compliance, and governance standards, partnering with Legal, Compliance, Technology, Marketing, Product, and Operations to drive scalable, compliant processes.

Qualifications

• 5–10 years of experience in process management, marketing operations, governance, business transformation, or related field.
• Demonstrated experience designing, implementing, governing, and improving processes, operating models, governance frameworks, and controls.
• Strong understanding of process management methodologies, governance best practices, and continuous improvement principles.
• Strong understanding of CASL requirements, consent management, customer communications governance, and regulatory considerations.
• Experience leading cross-functional initiatives with Legal, Compliance, Technology, Marketing, Product, Operations, Customer Experience, and Analytics teams.
• Strong analytical and problem-solving skills with ability to leverage data to identify issues and opportunities.
• Experience with marketing technologies, CRM platforms, or customer engagement ecosystems is a plus.

Responsibilities

• Design, build, govern, and continuously improve processes, controls, governance frameworks, and operating models for Marketing across the organization.
• Establish enterprise standards and accountability frameworks for scalable, compliant marketing operations.
• Partner with Marketing leadership to identify improvements, reduce complexity, and boost effectiveness.
• Own and enhance Marketing's customer communications, consent management, and CASL compliance processes.
• Establish governance and intake processes for new marketing initiatives and capabilities.
• Collaborate with Technology, Product, Legal, Compliance, Operations, Analytics, and Customer Experience teams to implement improvements.
• Act as a subject matter expert on marketing process excellence and governance.

Skills

Process management

Marketing operations

Governance

Continuous improvement

CASL compliance

Cross-functional leadership

Analytical skills

CRM platforms

Marketing technologies

Education

Engineering, Business, Operations, Mathematics, Analytics degree

Tools

CRM platforms

Marketing technologies

Customer communication tools

Job description

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome togoeasy! Atgoeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such asWaterstone Canada’s Most Admired Corporate Cultures,Canada’s Top Growing Companies, and theTSX30, highlighting us as one ofthe top performers on the TSX. We’re also honoured to be named a Greater Toronto Top Employer and recognized by Great Place to Work® as having the Best Workplaces for Women & Most Trusted Executive Teams, and included on TIME Magazine’s 2025 list of Canada’s Best Companies. These honours reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome,easyfinancial, andLendCare.

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.

Build the foundation that enables Marketing to operate at scale.

The Senior Manager, Marketing Process will be responsible for designing, governing, and continuously improving the processes, governance frameworks, controls, and operating models that support Marketing capabilities across the organization. This role will help establish how Marketing work gets done, ensuring activities are executed through scalable, effective, customer-centric, and compliant processes. Customer communications, consent management, and CASL compliance are key areas of accountability.

This is a high-autonomy role for someone who enjoys bringing structure to complexity, building scalable processes, and driving continuous improvement across a broad set of stakeholders, systems, and capabilities.

What will you be doing?

• Design, build, govern, and continuously improve the processes, controls, governance frameworks, and operating models that support Marketing capabilities across the organization.
• Establish enterprise standards, governance practices, and accountability frameworks that enable Marketing to operate efficiently, consistently, compliantly, and at scale.
• Partner with Marketing leadership to identify process improvement opportunities, strengthen controls, reduce complexity, and improve organizational effectiveness.
• Own and enhance Marketing's customer communications, consent management, and CASL compliance processes, ensuring appropriate governance, controls, and alignment with regulatory requirements.
• Establish governance and intake processes for new marketing initiatives, customer communications, channels, and capabilities to ensure effective oversight and execution.
• Partner with Technology, Product, Legal, Compliance, Operations, Analytics, and Customer Experience teams to evolve processes, implement improvements, and enable new capabilities.
• Act as a trusted advisor and subject matter expert on marketing process excellence, governance, controls, customer communications, and consent management.

What experience do you have?

• 5 to 10 years of experience in process management, marketing operations, governance, business transformation, operational excellence, product management or a related field.
• Demonstrated experience designing, implementing, governing, and continuously improving business processes, operating models, governance frameworks, and control environments across complex cross-functional organizations.
• Strong understanding of process management methodologies, governance best practices, continuous improvement principles, and operational excellence.
• Strong understanding of CASL requirements, consent management principles, customer communications governance, and regulatory considerations.
• Experience leading cross-functional initiatives involving Legal, Compliance, Technology, Marketing, Product, Operations, Customer Experience, and Analytics teams.
• Strong analytical and problem-solving skills, with the ability to leverage data, business requirements, and operational insights to identify issues, prioritize opportunities, and measure outcomes.
• Experience working with marketing technologies, CRM platforms, customer communication tools, or customer engagement ecosystems is considered a strong asset.
• A degree in Engineering, Business, Operations, Mathematics, Analytics, or a related field; Engineering backgrounds are especially well suited to this role.
• Experience within financial services, lending, banking, insurance, telecommunications, or another regulated industry is highly valued.
• Lean Six Sigma certification, project management certification, or similar continuous improvement credentials are considered an asset.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, from our Mississauga office.

$126,500.00 – $149,500.00 CAD (includes base salary and bonus)

We’re committed to attracting and rewarding top talent. Our compensation ranges are thoughtfully designed to reflect market competitiveness, internal equity, and the experience and impact each candidate brings to the role.

At goeasy, we believe transparency fosters trust — and that rewarding performance with fair, competitive pay and meaningful growth opportunities is key to our success.

Should your total compensation expectations fall above the posted range, we still encourage you to apply. If selected for an interview, you’ll have the opportunity to discuss this with our recruitment team, as there may be flexibility based on your background and overall fit. Total compensation includes base salary and bonus.

This posting is for an existing vacancy within our team.

Why should you work for goeasy?

Financial Benefits

• RRSP matching and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health And Lifestyle

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.

Employee Perks

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!

Diversity, Inclusion, And Equal Opportunity Employment

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. goeasy is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. As an equal opportunity employer, we are committed to providing accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. Please let the talent acquisition team know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.