Director, Demand Gen - SaaS Growth & ABM Leader

KEV Group; Toronto; Hybrid; CAD 170,000 - 200,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

RRSP matching (Canada)

Professional development

Hybrid work

Flexible PTO

Office perks

Job summary

KEV Group in Toronto is seeking a seasoned Director, Demand Generation to lead our demand-gen team and accelerate growth across North America. Reporting to the SVP Marketing, you will scale pipeline, manage a multi-million dollar budget, and drive integrated campaigns, ABM, website strategy, and high-impact events.

You will build and mentor a high-performing team, collaborate with Sales, Product, FP&A, and Marketing to optimize funnel, and target 3x+ revenue growth in US and Canada with a hybrid

Qualifications

• 8+ years of progressive marketing and demand generation experience, including at least 3 years leading demand generation teams within B2B SaaS.
• Proven success in driving pipeline and revenue growth in SaaS with enterprise sales exposure.
• Experience executing sophisticated multi-channel campaigns and events.
• Ability to build and scale high-performing marketing teams with measurable outcomes.
• Strong cross-functional collaboration with sales and product teams.
• Strategic, entrepreneurial, and data-driven mindset.

Responsibilities

• Lead the demand generation team fostering accountability, continuous improvement and innovation.
• Develop programs to increase awareness, pipeline and revenue in K-12 education markets.
• Expand digital marketing efforts with multi-channel campaigns and website optimization.
• Collaborate with Sales, Account Management, Product, FP&A and Marketing for alignment.
• Allocate and manage the marketing budget to maximize ROI and pipeline growth.
• Develop acquisition and nurturing strategies for new prospects and customers.
• Establish KPIs including awareness, pipeline velocity, and revenue.

Skills

Demand generation

Leadership

Multi-channel campaigns

SaaS marketing

Sales collaboration

Budget management

Data-driven

Tools

Salesforce

HubSpot

Intent data tools

Social engagement platforms

Job description

KEV Group in Toronto is seeking a seasoned Director, Demand Generation to lead our demand-gen team and accelerate growth across North America. Reporting to the SVP Marketing, you will scale pipeline, manage a multi-million dollar budget, and drive integrated campaigns, ABM, website strategy, and high-impact events.

You will build and mentor a high-performing team, collaborate with Sales, Product, FP&A, and Marketing to optimize funnel, and target 3x+ revenue growth in US and Canada with a hybrid