Director, Performance

Initiative; Toronto; Hybrid; CAD 150,000 - 190,000; Full time

Benefits offered by this job

Generous paid time off including 37+,

Flexible hybrid work model

Formal training opportunities

Global agency network

Employee resource groups

Job summary

Omnicom Media Canada is seeking a Director, Performance to lead the business unit, drive growth, and build strong client relationships. The role focuses on delivering world-class digital programs, team development, and strategic guidance to elevate performance across channels.

You will mentor a team, oversee opportunities for process improvements, and partner with major platforms to exceed KPIs. A hybrid work model and global agency network support your success.

Qualifications

• University degree in advertising/marketing preferred.
• Minimum of eight years’ experience in paid digital media.
• Strong understanding of trafficking and website tagging processes.
• Proficient with media platforms (Google Ads, Bing, AMS, Facebook, Instagram, Twitter, etc.).
• History of developing positive client relationships and managing portfolios.

Responsibilities

• Lead and develop a high-performing team delivering client services.
• Build trusted partnerships with client teams at all levels.
• Oversee revenue forecasting and ensure business goals are met.
• Provide strategic direction and thought leadership for digital programs.
• Cultivate relationships with partners to stay ahead with innovations.

Skills

Paid digital media

Client relationships

Team leadership

Communication skills

Data analysis

Cross-channel planning

Problem solving

Strategic thinking

Presentation skills

Adaptability

Education

University/advertising & marketing degree

Tools

Microsoft Office

Job description

The role of the Director, Performance is responsible for leading the business unit and ensuring its successful development and growth, from a business perspective and revenue perspective. This role includes the development of strong teams and successful client relationships. This individual will serve as a thought leader for the execution of world-class digital programs.

Key Responsibilities

• Expert in the client’s business and builds trusted partnerships with all levels of client teams.
• Proven expert in paid digital media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.
• Oversee team development and client service to ensure all needs are met.
• Lead and mentor a team of professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results.
• Serves as a high level resource for team members for advice and counsel.
• Build team structure and organize positions as necessary to meet the growing needs of the organization.
• Take part in revenue forecasting and ensure that the business expectations are met.
• Recognizes and acts on opportunities to develop business with clients.
• Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.
• Works with partners (Facebook, Instagram, Twitter, Amazon, Google, 3rd party vendors) to participate in quarterly business reviews and ensure that we are meeting/exceeding performance goals.
• Lead by example and play an active role in cultivating the culture of our organization.
• Cultivate relationships with vendors and partners to garner participation in alpha and beta opportunities to ensure our clients stay on the cutting edge of industry innovations.
• Provide strategic direction on presenting strategies/plans through to the client.
• Demonstrate thought-leadership both internally and externally.
• Proactively and independently prepare media POVs.
• Accountable for the achievement of goals and KPI’s for a portfolio of clients to ensure on‑time and complete delivery of campaigns.
• Suggest innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve
• Remain up‑to‑date with new developments in the digital landscape and educate teams and clients as required.

Desired Skills & Experience

• Post-Secondary education – University graduate and/or advertising/marketing college degree preferred.
• Minimum of eight (8) years’ experience paid digital media.
• Full understanding of the roles of various digital channels.
• Strong understanding of trafficking and website tagging processes.
• Proficient with media platforms (e.g. Google Ads, Bing, AMS, Facebook, Instagram, Twitter etc.).
• History of developing positive on‑going business relationships, focus on client service.
• Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.
• Proven experience delivering inspiring and persuasive presentations.
• Solutions oriented and approaches obstacles with creativity and resolve.
• Ability to manage complexity across multiple groups, clients and interagency partners.
• Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.
• Ability to develop and foster strong relationships and partnerships internally and externally.
• Strong understanding of cross channel planning, able to bridge on and offline media efforts.
• Proficient in data analysis, emerging media and technology.
• Strong learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy
• Ability to work well under pressure and multi-task in a fast‑paced environment.
• Ability to work collaboratively as well as independently.
• Ability to investigate, analyze & solve problems, and clearly communicate results.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Why Join Omnicom Media Canada

• At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.
• Community - We build a culture where our people show up for each other, grow together, and win together.
• Impact - Your work creates real outcomes — for clients, for business, and for the industry.
• Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].