Senior Analyst, Digital Marketing

nasdaq; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Nasdaq is seeking a Senior Analyst, Digital Marketing to join the Financial Technology Marketing group in Toronto. You will execute and optimize digital marketing programs across web, SEO, paid media, analytics, and marketing operations, collaborating with content, product, revenue marketing, and web teams.

The ideal candidate combines hands-on digital execution with strong analytical thinking, process orientation, and the ability to translate performance data into actionable recommendations for

Qualifications

• 3-5 years of relevant experience in digital marketing, performance marketing, web production, content operations, SEO, paid media, or related discipline.
• Experience using a CMS and supporting website publishing, page updates, or campaign landing pages.
• Strong organization, project management, and cross-functional collaboration skills, with ability to manage multiple priorities, dependencies and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills, attention to detail, and commitment to quality assurance.
• Collaborative, curious, and process-improvement mindset, with the ability to support documentation, workflow consistency, and scalable digital operations.

Responsibilities

• Manage and track incoming digital marketing requests from internal stakeholders, including intake, prioritization, workflow coordination, status updates, and timely resolution.
• Provide day-to-day web production support for FinTech pages on Nasdaq.com, including page builds, updates, enhancements, quality assurance, and content maintenance.
• Publish and edit articles, landing pages, and campaign content in the CMS, ensuring alignment with brand, accessibility, SEO, and web publishing standards.
• Troubleshoot minor web and content issues and coordinate with web development or platform teams when escalation is required.
• Maintain accurate project documentation, campaign records, and workflow status across project management platforms.
• Support SEO and AI search optimization efforts by preparing keyword inputs, metadata recommendations, content brief support, internal linking updates, structured content enhancements, and on-page optimization tasks.
• Help organize and maintain content across FinTech pages to improve consistency, discoverability, relevance, and ease of ongoing updates.
• Coordinate with content, product, and revenue marketing teams to support scalable and localized digital experiences aligned to approved SEO/AIO guidance.
• Support the PPC specialist in building, launching, and optimizing YouTube, Display, and remarketing campaigns.
• Assist with audience targeting, campaign setup, naming conventions, tracking parameters, conversion validation, and pre-launch quality assurance.
• Support recurring and ad hoc reporting requests across web, paid media, SEO/AIO, campaigns, and broader marketing team priorities.
• Assist with data collection, dashboard updates, data quality checks, and consistent measurement inputs to help stakeholders understand digital and campaign performance.
• Prepare supporting analysis, summaries, and first-draft insights for review by manager.
• Help document reporting requirements, definitions, and recurring request processes to improve consistency, transparency, and turnaround time.

Skills

Project management

Cross-functional collaboration

Written and verbal communication

Attention to detail

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Google Analytics

Google Search Console

SEMrush

CMS

Drupal

Monday.com

Job description

We are seeking a detail-oriented, data-driven Senior Analyst, Digital Marketing to join the Financial Technology Marketing group at Nasdaq. Reporting to the Senior Manager, Digital Success, this role will help execute and improve digital marketing programs across web, SEO and AI search optimization support, paid media support, analytics, experimentation, and marketing operations. The role is suited to a hands-on digital marketer who can manage multiple workstreams, translate performance data into recommendations, and collaborate effectively across content, creative, product, revenue, web, and marketing teams.

The ideal candidate combines strong digital execution skills with analytical thinking, sound judgment, and a process-oriented approach. This person will own defined operational deliverables while supporting SEO/AIO, paid media, web, and analytics specialists in delivering scalable, high-quality digital experiences that improve visibility, engagement, and campaign performance.

Digital Operations & Web Support

• Manage and track incoming digital marketing requests from internal stakeholders, including intake, prioritization, workflow coordination, status updates, and timely resolution.
• Provide day-to-day web production support for FinTech pages on Nasdaq.com, including page builds, updates, enhancements, quality assurance, and content maintenance.
• Publish and edit articles, landing pages, and campaign content in the CMS, ensuring alignment with brand, accessibility, SEO, and web publishing standards.
• Troubleshoot minor web and content issues and coordinate with web development or platform teams when escalation is required.
• Maintain accurate project documentation, campaign records, and workflow status across project management platforms.

SEO, AIO & Content Optimization

• Support with keyword, search trend, and competitive research to help channel leads identify content and audience growth opportunities.
• Support SEO and AI search optimization efforts by preparing keyword inputs, metadata recommendations, content brief support, internal linking updates, structured content enhancements, and on-page optimization tasks.
• Help organize and maintain content across FinTech pages to improve consistency, discoverability, relevance, and ease of ongoing updates.
• Coordinate with content, product, and revenue marketing teams to support scalable and localized digital experiences aligned to approved SEO/AIO guidance.

Video, Display & Paid Media Support

• Support the PPC specialist in building, launching, and optimizing YouTube, Display, and remarketing campaigns.
• Assist with audience targeting, campaign setup, naming conventions, tracking parameters, conversion validation, and pre-launch quality assurance.

Reporting, Analytics & Marketing Team Support

• Support recurring and ad hoc reporting requests across web, paid media, SEO/AIO, campaigns, and broader marketing team priorities.
• Assist with data collection, dashboard updates, data quality checks, and consistent measurement inputs to help stakeholders understand digital and campaign performance.
• Prepare supporting analysis, summaries, and first-draft insights for review by manager
• Help document reporting requirements, definitions, and recurring request processes to improve consistency, transparency, and turnaround time. omparing marketing campaign metrics against plan.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience.
• 3-5 years of relevant experience in digital marketing, performance marketing, web production, content operations, SEO, paid media, or a related discipline.
• Working knowledge of core digital marketing channels and how web, SEO/AIO, paid media, analytics, content, and conversion optimization work together.
• Experience using a CMS and supporting website publishing, page updates, or campaign landing pages.
• Strong organization, project management, and cross-functional collaboration skills, with the ability to manage multiple priorities, dependencies, and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills, attention to detail, and commitment to quality assurance.
• Collaborative, curious, and process-improvement mindset, with the ability to support documentation, workflow consistency, and scalable digital operations.

Preferred Skills

• Experience with Google Analytics, Google Search Console, SEMrush or similar SEO platforms, and dashboard or visualization tools.
• Hands-on exposure to Google Ads and/or Bing Ads, including YouTube, Display, remarketing, audience targeting, campaign QA, or performance monitoring.
• Experience with enterprise CMS platforms such as Drupal, project management tools such as Monday.com, and workflow or documentation best practices.
• Basic understanding of HTML/CSS, accessibility, web governance, and digital quality standards.
• Experience in B2B, financial technology, financial services, or another complex, regulate