Senior Analyst, Digital Marketing

Nasdaq, Inc.; Toronto; Hybride; CAD 106 000 - 146 000; Plein temps

Avantages offerts par ce poste

Hybrid work model (NasdaqBlend)

Annual bonus/commission

Equity

Comprehensive benefits

Résumé du poste

Nasdaq, Inc. is seeking a Senior Analyst, Digital Marketing to drive digital marketing programs across web, SEO, paid media, analytics, and marketing operations.

This hands-on role collaborates with content, product, revenue, and marketing teams to optimize visibility, engagement, and campaign performance. You will own defined operational deliverables while supporting SEO/AIO, paid media, and web analytics specialists to deliver scalable digital experiences.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 3-5 years of relevant experience in digital marketing, performance marketing, web production, content operations, SEO, paid media, or related.
• Strong knowledge of digital marketing channels and how web, SEO/AIO, paid media, analytics, content, and conversions work together.
• Experience using a CMS and supporting website publishing, page updates, or campaign landing pages.
• Excellent organization, project management, and cross-functional collaboration skills.

Responsabilités

• Manage and track digital marketing requests from internal stakeholders, including intake, prioritization, and workflow coordination.
• Provide day-to-day web production support for FinTech pages on Nasdaq.com, including builds, updates, QA, and content maintenance.
• Publish and edit articles, landing pages, and campaign content in the CMS with brand, accessibility, and SEO alignment.
• Support SEO and AI search optimization tasks with keyword inputs, metadata, and internal linking updates.
• Support reporting across web, paid media, SEO/AIO, campaigns, and marketing priorities.

Connaissances

Digital marketing

Web production

SEO

Paid media

Analytics

Content operations

Cross-functional collaboration

Formation

Bachelor's degree in Marketing/Business/Communications/Analytics

Outils

CMS

Google Analytics

Google Search Console

SEMrush

Drupal

Monday.com

Description du poste

We are seeking a detail-oriented, data-driven Senior Analyst, Digital Marketing to join the Financial Technology Marketing group at Nasdaq. Reporting to the Senior Manager, Digital Success, this role will help execute and improve digital marketing programs across web, SEO and AI search optimization support, paid media support, analytics, experimentation, and marketing operations. The role is suited to a hands-on digital marketer who can manage multiple workstreams, translate performance data into recommendations, and collaborate effectively across content, creative, product, revenue, web, and marketing teams. The ideal candidate combines strong digital execution skills with analytical thinking, sound judgment, and a process-oriented approach. This person will own defined operational deliverables while supporting SEO/AIO, paid media, web, and analytics specialists in delivering scalable, high-quality digital experiences that improve visibility, engagement, and campaign performance.

Digital Operations & Web Support

Manage and track incoming digital marketing requests from internal stakeholders, including intake, prioritization, workflow coordination, status updates, and timely resolution.

Provide day-to-day web production support for FinTech pages on Nasdaq.com, including page builds, updates, enhancements, quality assurance, and content maintenance.

Publish and edit articles, landing pages, and campaign content in the CMS, ensuring alignment with brand, accessibility, SEO, and web publishing standards.

Troubleshoot minor web and content issues and coordinate with web development or platform teams when escalation is required.

Maintain accurate project documentation, campaign records, and workflow status across project management platforms.

SEO, AIO & Content Optimization Support

Assist with keyword, search trend, and competitive research to help channel leads identify content and audience growth opportunities.

Support SEO and AI search optimization efforts by preparing keyword inputs, metadata recommendations, content brief support, internal linking updates, structured content enhancements, and on-page optimization tasks.

Help organize and maintain content across FinTech pages to improve consistency, discoverability, relevance, and ease of ongoing updates.

Coordinate with content, product, and revenue marketing teams to support scalable and localized digital experiences aligned to approved SEO/AIO guidance.

Video, Display & Paid Media Support

Support the PPC specialist in building, launching, and optimizing YouTube, Display, and remarketing campaigns.

Assist with audience targeting, campaign setup, naming conventions, tracking parameters, conversion validation, and pre-launch quality assurance.

Reporting, Analytics & Marketing Team Support

Support recurring and ad hoc reporting requests across web, paid media, SEO/AIO, campaigns, and broader marketing team priorities.

Assist with data collection, dashboard updates, data quality checks, and consistent measurement inputs to help stakeholders understand digital and campaign performance.

Prepare supporting analysis, summaries, and first-draft insights for review by manager.

Help document reporting requirements, definitions, and recurring request processes to improve consistency, transparency, and turnaround time.

omparing marketing campaign metrics against plan.

Qualifications

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience.

3-5 years of relevant experience in digital marketing, performance marketing, web production, content operations, SEO, paid media, or a related discipline.

Working knowledge of core digital marketing channels and how web, SEO/AIO, paid media, analytics, content, and conversion optimization work together.

Experience using a CMS and supporting website publishing, page updates, or campaign landing pages.

Strong organization, project management, and cross-functional collaboration skills, with the ability to manage multiple priorities, dependencies, and deadlines in a fast-paced environment.

Excellent written and verbal communication skills, attention to detail, and commitment to quality assurance.

Collaborative, curious, and process-improvement mindset, with the ability to support documentation, workflow consistency, and scalable digital operations.

Preferred Skills

Experience with Google Analytics, Google Search Console, SEMrush or similar SEO platforms, and dashboard or visualization tools.

Hands-on exposure to Google Ads and/or Bing Ads, including YouTube, Display, remarketing, audience targeting, campaign QA, or performance monitoring.

Experience with enterprise CMS platforms such as Drupal, project management tools such as Monday.com, and workflow or documentation best practices.

Basic understanding of HTML/CSS, accessibility, web governance, and digital quality standards.

Experience in B2B, financial technology, financial services, or another complex, regulated industry.

Relevant platform certifications in analytics, paid media, SEO, or experimentation are a plus.

Come as You Are

Nasdaq is an equal opportunity employer.

We welcome applications from candidates of all backgrounds and identities.

We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated.

We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.

What We Offer

• The base pay range for this role is $75,000 - $103,000.
• In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth.
• Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.
• Our hybrid work model, NasdaqBlend, gives you flexibility to do your best work—whether that’s from home, in the office, or a mix of both.

At Nasdaq, we’re proud to be the engine behind the world’s capital markets. But we don’t stop there. We build the technology that drives transparency, trust, and access—helping economies grow and people thrive. Our purpose is to advance economic progress for all. Whether you’re a client, a colleague, or part of our broader community, we’re here to move markets—and possibilities—forward.

Join our Talent Community to stay in the loop on upcoming roles, events, and new opportunities across Nasdaq.

Check the job listing or reach out to our team for role-specific details.

We’re a global team of over 8,500 innovators across 38 countries, united by a shared purpose: advancing economic progress for all. It’s not just what we do—it’s how we do it, together.

Want a deeper look into our culture? Explore our Culture Book.

We support your success through You&Q, our total rewards program that covers every dimension of life—from building wealth and growing your career to prioritizing well-being and family care.

Join the Team Advancing Economic Progress for All.