Senior Advisor, Integrated Marketing and Cross-Functional Campaigns

iA Financial Group; Quebec; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible group insurance plans

Competitive retirement savings plan

Employee share purchase plan

Vacation program, wellness days, and个人

Job summary

iA Financial Group is seeking a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns to transform marketing priorities into cohesive cross-functional campaigns. You will mobilize business lines, agencies, and experts to ensure brand consistency and measurable performance across Canada.

You will lead campaign development, set objectives, and guide briefs for creative, media, and content teams while collaborating with internal partners to optimize marketing investments and leverage

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or related field.
• 8–10 years of experience in integrated marketing or campaign development.
• Experience defining complex campaign strategies with organization-wide impact.
• Strong understanding of media strategy, marketing investment recommendations, and agency management.
• Influential leadership to mobilize partners in a matrix environment.
• Good command of digital marketing, data, and performance indicators; awareness of AI in marketing.

Responsibilities

• Translate integrated marketing priorities into cross-functional campaign strategies and amplification initiatives.
• Define campaign objectives, audiences, messages, distribution strategies, and success metrics with stakeholders.
• Create briefs for strategic, creative, media, and content teams and guide internal and external partners in execution.
• Lead campaign implementation with multidisciplinary teams and agencies.
• Advise business lines on amplification opportunities and alignment with brand strategy.
• Ensure consistency with brand positioning and expression across strategies and assets.
• Define measurement objectives and interpret results to optimize marketing investment.
• Monitor trends and opportunities, including responsible AI use in marketing.

Skills

Integrated marketing

Campaign development

Leadership

Media strategy

Digital marketing

English & French

Education

Bachelor’s degree in marketing

Job description

Job Description

Build the future with us Are you passionate about marketing and eager to contribute to initiatives that have a tangible impact on the organization’s visibility and growth? As a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns, you will play a key role in transforming marketing priorities into cross-functional campaign strategies and amplification initiatives. You will provide leadership in campaign development by mobilizing business lines, expert teams, and agencies. Your expertise will help ensure strategic alignment, brand consistency, and the performance of marketing initiatives.

What you’ll accomplish with us

As a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns, you’ll be at the core of our mission.

• Translate the directions and priorities of the integrated marketing plan into cross-functional campaign strategies, awareness initiatives, and amplification recommendations aligned with business objectives.
• Define campaign objectives, priority audiences, key messages, distribution strategies, and performance indicators in collaboration with business lines and experts.
• Translate campaign directions into clear strategic, creative, media, and content briefs, and guide internal teams, agencies, and external partners in their execution.
• Guide campaign implementation in collaboration with the team and exercise influential leadership with multidisciplinary teams and agencies.
• Act as a trusted advisor to business lines to identify amplification opportunities, ensure the integration of corporate initiatives, and maintain alignment with business priorities and brand strategy.
• Ensure that strategies, messages, creative assets, and various touchpoints respect the brand’s positioning, standards, and expression.
• Define measurement objectives, performance indicators, and targets, interpret results, and formulate optimization and marketing investment recommendations.
• Monitor emerging trends, practices, technologies, and channels, and identify opportunities to responsibly integrate artificial intelligence and automation into campaign development, personalization, amplification, and optimization.

What could accelerate your success in this role

• Has a bachelor’s degree in marketing, communications, business administration, or a related field.
• Has a minimum of 8 to 10 years of experience in integrated marketing or campaign development.
• Has demonstrated experience defining complex campaign strategies and developing recommendations with organization-wide impact.
• Has a strong understanding of media strategy, marketing investment recommendations, and the strategic management of agencies and external partners.
• Is recognized for their influential leadership and ability to mobilize partners and guide decision-making in a matrix environment.
• Has a strong understanding of digital marketing, media, content, customer experience, data, and performance indicators, as well as a good understanding of the opportunities and considerations associated with the responsible use of artificial intelligence in marketing.
• Demonstrates strong strategic thinking, judgment, analytical skills, autonomy, and a results-oriented mindset, as well as excellent communication, synthesis, and presentation skills with managers and executives.
• Demonstrates an advanced level of English and French proficiency, as the role involves communicating verbally and in writing and participating in meetings with unilingual English-speaking and French-speaking partners and stakeholders across Canada on a regular basis.

Why you’ll love working with us

A work environment where learning and development merge with a collective pursuit of excellence; AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth; A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed; The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

• Flexible group insurance plans
• Competitive retirement savings plan
• Employee share purchase plan
• Vacation program, wellness days, and personal development days
• Telemedicine services
• Employee and Family Assistance Program (EFAP)
• Ergonomic furniture program
• Performance bonus
• Discounts on iA products
• And much more!

Location(s)

Quebec / 1080, Grande Allee West
Other Possible Location(s) Montreal / 1981 McGill College Avenue

Company iA Financial Group

Posting End Date 2026-11-17

Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management. With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate. At iA, we’re invested in you. * iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability. Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.

Technology and Artificial Intelligence in Recruitment To optimize and support our recruitment process, iA Financial Group may use certain technological tools, including artificial intelligence. These tools support the work of our recruiters but do not replace their judgment. All hiring decisions continue to be made by authorized individuals within the organization. For more information, please refer to our Privacy Notice. As a reflection of our employees’ appreciation and engagement, iA once again stands out this year as one of Canada’s top employers according to Forbes. In 2026, iA Financial Group also ranks 1st among major publicly traded Canadian insurers. At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger. Our employees’ wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees’ appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes.