Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening

Directive; Calgary; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Senior Account Strategist for LinkedIn Advertising. This remote role focuses on developing innovative strategies for B2B clients, managing social media accounts, and executing high-performance campaigns. Ideal candidates have extensive experience in digital marketing, particularly with LinkedIn Ads, and a passion for driving results. Join a dynamic team that values creativity and growth, and be part of a new consultancy dedicated to social media advertising excellence.

Benefits

Health Insurance

401(k)

Bonuses

Time Off

Qualifications

• 4+ years experience in performance/digital marketing agency, bonus for B2B.
• Deep expertise in paid social advertising, especially LinkedIn Ads.

Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Execute and optimize LinkedIn advertising campaigns.

Skills

Paid Social Advertising

Data Analysis

Client Relationship Management

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening

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2 days ago Be among the first 25 applicants

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams!

We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it!

The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing within Directive
• Deeply understand client positioning and value propositions
• Confirm lead routing accuracy within CRM
• Manage personal productivity and utilization
• Work with the Associate Director to ensure goals are met
• Understand Programmatic campaigns' value
• Drive cross-sells, upsells, and referrals via client relationships
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience in a performance/digital marketing agency, bonus for B2B
• Deep expertise in paid social advertising, especially LinkedIn Ads
• Knowledge of LinkedIn Ad Units such as conversation ads, document ads, CTV, etc.
• Proficiency with advertising platforms like LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Ability to delegate to junior team members
• Strong understanding of Paid principles: keyword research, ad copy, bid management, optimization
• Ability to analyze campaign data using tools like Google Analytics, GA4, Excel, etc.
• Ability to measure results via OCT
• Experience with audience segmentation
• Proven success with mid-market or enterprise accounts
• Ability to articulate strategy and tell stories with data
• Competitive, curious, and a problem solver
• Always seeking industry growth opportunities
• Excellent organization and multi-project management skills
• Quality-focused and passionate about advertising
• Willing to travel approximately once per year per client

What Success Looks Like

• Demonstrate core values in every interaction
• Manage about five mid-tier and enterprise accounts
• Meet/exceed KPIs like client growth and satisfaction
• Build trust and relationships for renewals
• Cross-sell services aligned with client goals
• Communicate results effectively to clients and executives
• Make strategic decisions for accounts
• Enjoy comprehensive benefits, including health, time off, 401(k), and bonuses

This role is remote-first, allowing work from anywhere in the US, with options for Canada, UK, or Australia for established locations. Candidates must have valid work authorization and reside in the respective country. The role involves working primarily via virtual meetings and requires a reliable internet connection, a laptop, and the ability to remain stationary for extended periods.

Directive values diversity and inclusion; all qualified applicants will receive consideration regardless of race, gender, religion, etc. Reasonable accommodations are available upon request.