Senior Paid Social Strategist (Remote Canada) - Future Opening

Directive; Calgary; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative consultancy is seeking a Senior Paid Social Strategist to lead B2B social media advertising efforts, primarily on LinkedIn. In this remote role, you will manage client accounts, develop targeted strategies, and execute impactful paid media campaigns. Collaborating with a dynamic team, you'll leverage your expertise in LinkedIn Ads and analytics to drive client growth and satisfaction. This position offers a unique opportunity to shape social media strategies in a supportive environment that values diversity and innovation. Join a forward-thinking firm and make a significant impact in the digital marketing landscape.

Benefits

Comprehensive health insurance

Dental and vision insurance

Mental health support

Paid time off

401(k) plan with company match

Annual bonus based on tenure

Virtual workouts and wellness programs

Qualifications

• 4+ years in digital marketing agency with B2B experience preferred.
• Expertise in managing paid social advertising campaigns.

Responsibilities

• Lead and manage LinkedIn advertising campaigns for clients.
• Develop and optimize client strategies and budgets.

Skills

Paid Social Advertising

LinkedIn Ads

Analytical Skills

Project Management

Client Communication

Education

Bachelor's Degree in Marketing or Related Field

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Analytics Tools

Job description

Senior Paid Social Strategist (Remote Canada) - Future Opening

Join to apply for the Senior Paid Social Strategist (Remote Canada) - Future Opening role at Directive.

This position offers an exciting opportunity to be part of a new specialized social media advertising consultancy within Directive, focusing on leveraging LinkedIn for B2B clients. The role involves managing client accounts, developing strategies, executing paid media campaigns, and collaborating with a dynamic team committed to innovation and growth.

Roles & Responsibilities:

• Lead and oversee social media accounts, primarily LinkedIn.
• Support client communication and strategy development.
• Coordinate with vendors and internal teams to ensure quality and alignment.
• Create and optimize quarterly client strategies and budgets.
• Understand client positioning and value propositions deeply.
• Manage CRM lead routing and internal productivity metrics.
• Work closely with the Associate Director to meet goals.
• Implement and optimize LinkedIn advertising campaigns, including ad copy and targeting.

Qualifications:

• 4+ years in a digital marketing agency, with B2B experience preferred.
• Expertise in paid social advertising, especially LinkedIn Ads.
• Proficiency with LinkedIn Campaign Manager, Zoominfo, 6Sense, and analytics tools.
• Strong analytical skills and ability to translate data into strategies.
• Experience managing mid-market or enterprise accounts.
• Excellent communication and project management skills.

Success Metrics:

• Effective management of 5+ accounts.
• Achievement of client growth and satisfaction KPIs.
• Building strong client relationships leading to renewals and upsells.

Benefits:

• Comprehensive health, dental, vision, and life insurance.
• Mental health support, virtual workouts, and wellness programs.
• Paid time off, holidays, and parental leave.
• 401(k) plan with company match.
• Annual bonus based on tenure.

Work Environment:

This is a remote-first role, with the possibility of working from anywhere in the US or Canada, depending on location and authorization. The role requires reliable internet, a suitable workspace, and the ability to participate in virtual meetings.

Additional Information:

Directive values diversity and inclusion and encourages applicants from all backgrounds to apply. Reasonable accommodations are available upon request.