Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening

Directive; Montreal; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is looking for a Senior Account Strategist to lead LinkedIn advertising campaigns for B2B clients. This remote role offers the chance to develop cutting-edge strategies and optimize paid media budgets. The ideal candidate will have deep expertise in social media advertising and a passion for client success. With a focus on building long-term relationships, you will manage multiple accounts while achieving key performance indicators. Enjoy comprehensive benefits, unlimited PTO, and a supportive work environment that values diversity and inclusion.

Benefits

Comprehensive health benefits

Unlimited PTO

401(k) plan with company match

Annual bonus based on tenure

Qualifications

• 4+ years of experience in digital marketing, preferably B2B.
• Deep expertise in paid social advertising, especially LinkedIn Ads.

Responsibilities

• Lead and oversee multiple social media accounts.
• Develop quarterly strategies and optimize paid media budgets.

Skills

Digital Marketing

LinkedIn Advertising

Analytical Skills

Client Communication

Strategic Storytelling

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Zoominfo

6Sense

Job description

Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening

Join to apply for the Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening role at Directive.

Overview

Are you passionate about social media advertising and building innovative strategies? Directive is expanding its social media advertising consultancy, focusing on B2B clients, leveraging LinkedIn to reach target audiences effectively. We are seeking a growth-minded Senior Strategist to join this exciting new venture, reporting to the Associate Director and working closely with our media team.

Responsibilities

• Lead and oversee multiple social media accounts.
• Support and communicate directly with clients and vendors.
• Develop quarterly strategies and optimize paid media budgets.
• Understand client positioning and value propositions.
• Coordinate lead routing in CRM and ensure internal and client goals are met.
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting and targeting.

Qualifications

• 4+ years experience in digital marketing, preferably B2B.
• Deep expertise in paid social advertising, especially LinkedIn Ads.
• Proficiency with LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong analytical skills with tools like Google Analytics and Excel.
• Proven success managing mid-market or enterprise accounts.
• Excellent communication and strategic storytelling skills.

Success Metrics

• Manage 5+ mid-tier and enterprise accounts effectively.
• Achieve KPIs related to client growth, satisfaction, and retention.
• Build trust and foster long-term client relationships.

Benefits

• Comprehensive health, dental, vision, and wellness benefits.
• Unlimited PTO, paid holidays, and special leave policies.
• 401(k) plan with company match.
• Annual bonus based on tenure.

Work Environment

This is a remote-first role, with options for in-office work in Irvine, CA, or internationally where permitted. Candidates must have legal work authorization and reliable internet access.

Additional Info

Directive values diversity and inclusion. All qualified applicants will be considered regardless of background.