Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening

Directive; Toronto; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative consultancy is looking for a Senior Account Strategist specializing in LinkedIn Advertising to join their dynamic team. This remote-first role offers the chance to develop cutting-edge strategies for B2B clients, maximizing engagement through LinkedIn's advertising capabilities. You will lead multiple accounts, collaborate with clients, and manage budgets to ensure successful campaigns. With a focus on growth and client satisfaction, this position promises a rewarding career path in a supportive environment that values diversity and inclusion. If you're passionate about digital marketing and ready to make an impact, this opportunity is for you.

Benefits

Comprehensive health insurance

Unlimited PTO

401(k) plan with company match

Annual bonus based on tenure

Mental health support

Virtual workouts

Birthday leave

Parental leave

Qualifications

• 4+ years in performance/digital marketing, especially B2B.
• Deep expertise in paid social advertising, particularly LinkedIn Ads.

Responsibilities

• Lead and manage multiple social media accounts for clients.
• Implement and optimize LinkedIn advertising campaigns.

Skills

LinkedIn Advertising

Social Media Advertising

Analytical Skills

Client Communication

Project Management

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

Zoominfo

6Sense

Job description

Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening

Join to apply for the Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening role at Directive.

Role Overview

We are seeking a passionate marketing professional with expertise in social media advertising, particularly LinkedIn, to join our new specialized consultancy within Directive. This role offers an exciting opportunity to work on innovative strategies for B2B clients, leveraging LinkedIn's full potential to reach and engage target audiences.

Responsibilities

• Lead and oversee multiple social media accounts
• Support and communicate directly with clients
• Coordinate with vendors and operational partners weekly
• Develop quarterly strategies for clients
• Manage budgets for paid media campaigns
• Support internal marketing efforts within our boutique agency
• Understand and articulate client positioning and unique value propositions
• Ensure lead routing accuracy within CRM systems
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to meet goals
• Implement and optimize LinkedIn advertising campaigns, including ad copywriting and targeting

Qualifications

• 4+ years experience in a performance/digital marketing agency, preferably B2B
• Deep expertise in paid social advertising, especially LinkedIn Ads
• Knowledge of LinkedIn ad units like conversation ads, document ads, CTV, etc.
• Proficiency with advertising tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
• Strong analytical skills with tools like Google Analytics, GA4, Excel
• Experience with audience segmentation and success measurement
• Proven success with mid-market or enterprise accounts
• Excellent storytelling with data and strategic communication skills
• Ability to manage multiple projects and delegate effectively
• Willingness to travel approximately once per year as needed

Success Metrics

• Demonstrate core values in all interactions
• Manage approximately five mid-tier and enterprise accounts
• Achieve client growth and satisfaction KPIs
• Build trust and foster renewal opportunities
• Communicate results effectively to clients and stakeholders

Benefits

• Comprehensive health, dental, vision, disability, and life insurance for you and your family
• Mental health support, virtual workouts, and primary care memberships
• Unlimited PTO, paid holidays, birthday leave, and parental leave
• 401(k) plan with company match
• Annual bonus based on tenure

Work Environment

This is a remote-first role, allowing you to work from anywhere in the US or Canada with valid work authorization. The role involves virtual collaboration via Zoom and Slack, with occasional travel for client visits.

Additional Information

Directive values diversity and inclusion. All qualified applicants will receive equal consideration regardless of race, gender, age, disability, or veteran status.