Senior LinkedIn Strategist (Remote Canada) - Future Opening

Directive; Calgary; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Senior LinkedIn Strategist to spearhead a new consultancy focused on social media advertising. This role offers a unique opportunity to shape strategies for B2B clients, leveraging LinkedIn to engage and convert target audiences. You will collaborate with a dynamic team, utilizing your expertise in paid social advertising to drive results and meet client goals. If you're passionate about ethical marketing and eager to contribute to a fast-growing agency, this position is perfect for you. Join us in pushing the boundaries of social media marketing!

Benefits

Comprehensive Health Benefits

Mental Health Support

Paid Time Off

Annual Bonus

401(k) Plans

Qualifications

• 4+ years in performance/digital marketing, ideally B2B.
• Expertise in LinkedIn Ads and campaign optimization.
• Experience with data analysis tools like Google Analytics.

Responsibilities

• Lead social media accounts and client communications.
• Create and optimize budgets for paid media campaigns.
• Execute LinkedIn advertising campaigns for clients.

Skills

Paid Social Advertising

LinkedIn Ads

Campaign Optimization

Data Analysis

Client Relationship Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

LinkedIn Campaign Manager

Google Analytics

Zoominfo

6Sense

Job description

Senior LinkedIn Strategist (Remote Canada) - Future Opening

Join to apply for the Senior LinkedIn Strategist (Remote Canada) - Future Opening role at Directive

Senior LinkedIn Strategist (Remote Canada) - Future Opening

4 days ago Be among the first 25 applicants

Join to apply for the Senior LinkedIn Strategist (Remote Canada) - Future Opening role at Directive

Get AI-powered advice on this job and more exclusive features.

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams!

We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role offers a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be part of it!

The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Maintain weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing within Directive
• Deeply understand client positioning and value propositions
• Ensure lead routing accuracy within CRM
• Manage personal productivity and utilization
• Work with the Associate Director to meet internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells, and referrals via client relationships
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience in a performance/digital marketing agency, bonus for B2B
• Deep expertise in paid social advertising, particularly LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, etc.
• Proficiency with advertising platforms like LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Ability to delegate to junior team members
• Strong knowledge of paid principles: keyword research, ad copy, bid management, campaign optimization
• Experience analyzing campaign data with tools like Google Analytics, GA4, Excel, etc.
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to articulate strategy and tell stories with data
• Competitive, curious, and a problem solver
• Always seeking industry growth opportunities
• Excellent organizational and multitasking skills
• Quality-focused and passionate about ethical advertising
• Willing to travel approximately once per year per client

What Success Looks Like

• Demonstrate core values in all interactions
• Manage about five mid-tier and enterprise accounts effectively
• Meet/exceed KPIs like client growth and satisfaction scores
• Build trust and long-term relationships with clients
• Cross-sell services aligned with client goals
• Communicate results clearly to clients and executives
• Make strategic decisions for accounts

Benefits

• Comprehensive health benefits, including employer-paid plans and contributions for dependents
• Support for mental, physical, and financial well-being, including therapy, memberships, and 401(k) plans
• Paid time off, holidays, birthday leave, and parental leave
• Annual bonus based on tenure

Work Environment Requirements

This is a remote-first role, with options to work from anywhere in the US or in our offices in Irvine, CA. For global locations, current work authorization and residence in the country are required. The role involves working remotely with virtual collaboration tools, requiring reliable internet, a suitable workspace, and the ability to remain stationary for periods.

If accommodations are needed, contact [e-mail].

Additional Information

Directive values diversity and inclusion. All qualified applicants will be considered regardless of race, gender, age, disability, or veteran status.