Performance Marketing Lead - Paid Acquisition & Growth

CWS; Montreal; Sur place; CAD 90 000 - 130 000; Plein temps

Résumé du poste

Valnet is seeking a Senior Performance Marketing Manager to own and scale paid acquisition for multiple products within our digital portfolio. This hands-on role involves end-to-end campaign execution, optimization, and driving growth, efficiency, and unit economics.

You will manage and optimize paid search campaigns at scale across Google Ads and Microsoft Ads, collaborate with content and SEO teams, and work with developers to ship acquisition-related features.

Qualifications

• 3 to 8 years of hands-on experience in performance or growth marketing with direct ownership of paid media.
• Strong experience managing paid search at scale, including Google Ads and Microsoft Ads.
• Proven track record managing meaningful budgets with accountability for ROI and efficiency.
• Strong analytical capability with fluency in GA4, Looker Studio or similar BI tools, and spreadsheets.
• Solid understanding of conversion tracking, attribution models, and data quality tradeoffs.
• Experience running CRO initiatives and interpreting landing page and funnel performance.

Responsabilités

• Own paid acquisition strategy and execution across paid search.
• Directly manage and optimize campaigns across Google Ads and Microsoft Ads, with exposure to Meta or other platforms as needed.
• Own relationships and performance management for lead generation partners and marketplaces Valnet works with.
• Manage budgets, forecasts, and performance targets tied to product level unit economics.
• Monitor performance at campaign and product level, identifying inefficiencies and scaling opportunities.
• Design and execute structured experiments across funnels, landing pages, ad copy, and bidding strategies.
• Collaborate with content and SEO teams to plan and prioritize content aligned with product strategy and performance insights.
• Work closely with developers to scope and ship acquisition related features such as forms, landing pages, and tracking implementations.

Connaissances

Performance marketing

Paid search

GA4

Looker Studio

ROI optimization

A/B testing

Budget management

Landing page optimization

SEO fundamentals

Regulated lead gen

Outils

Google Ads

Microsoft Ads

Description du poste

Valnet is seeking a Senior Performance Marketing Manager to own and scale paid acquisition for multiple products within our digital portfolio. This hands-on role involves end-to-end campaign execution, optimization, and driving growth, efficiency, and unit economics.

You will manage and optimize paid search campaigns at scale across Google Ads and Microsoft Ads, collaborate with content and SEO teams, and work with developers to ship acquisition-related features.