Content Marketing Lead — B2B SaaS, AI-Driven, Remote

Varicent; Toronto; Hybrid; CAD 115,000 - 151,000; Full time

Benefits offered by this job

Health & Wellness

Time Off

Volunteer Days

Ignite Days

Retirement plans

Job summary

Varicent is seeking a Content Marketing Manager to lead the content function and shape how Varicent presents itself in the market. You will mentor a team of content marketers and writers, while also hands-on writing and editing high‑impact content and shaping our strategy.

You will collaborate with Marketing and product teams to develop ideas, execute programs, and measure impact across a range of formats, channels, and buyer journeys.

Qualifications

• Significant experience in B2B content marketing.
• Experience in enterprise SaaS or another complex B2B category.
• Experience managing, coaching, and developing writers or content marketers.
• Strong editorial judgment and a clear point of view on publish-worthy content.

Responsibilities

• Develop and execute Varicent's content strategy across audiences, channels, and buyer stages.
• Lead and develop the content team, including internal and contract writers.
• Write and edit high‑impact content across formats (thought leadership, emails, website copy, launches, ebooks, etc.).
• Collaborate with cross‑functional teams to prioritize topics and measure performance.

Skills

Writer

Editor

Content strategy

People leadership

B2B content marketing

SEO

AI-powered search (AEO)

Portfolio development

Job description

Varicent is seeking a Content Marketing Manager to lead the content function and shape how Varicent presents itself in the market. You will mentor a team of content marketers and writers, while also hands-on writing and editing high‑impact content and shaping our strategy.

You will collaborate with Marketing and product teams to develop ideas, execute programs, and measure impact across a range of formats, channels, and buyer journeys.